Growth Marketing Leader

Integer Holdings Corporation is a company that focuses on creating a unified culture through shared values. The Growth Marketing Leader will define and implement product management plans for specific market segments, leading teams to develop business strategies and improve key metrics through both upstream and downstream marketing initiatives.

Responsibilities:

• Adheres to Integer’s Values and all safety, environmental, security and quality requirements including, but not limited to: Quality Management Systems (QMS), Safety, Environmental and Security Management Systems, U.S. Food and Drug Administration (FDA) regulations, company policies and operating procedures, and other regulatory requirements
• Leads a cross-functional Growth Team responsible for a specific market or product segment within a Product Category
• Oversees and manages product lifecycle from product planning to phasing out of the product(s) for a specific market or product segment
• Develops vision and strategy for an assigned market or product segment
• Leads the development of the product and technology roadmap for a specific market or product segment
• Adheres to and executes growth team strategies to achieve short-term and long-term market or product segment revenue and profit targets
• Aligns market or product segment strategy and innovation plan through the development of technology and capability roadmaps (in conjunction with technical and operations teams)
• Collaborates cross-functionally with Sales, Operations, R&D, Quality/Regulatory, and Finance for a specific market or product segment to influence outcomes for the growth team and product line
• Works alongside marketing team members to maintain relationship with and manage clinical advisors
• Oversees and drives the establishment of strategic marketing plans for each a specific market or product segment
• Defines pricing strategy and hold teams accountable to defined pricing guidelines to deliver on profit and revenue goals
• Leverages competitive positioning, market insights, and customer data to enable successful account plans and strategies that deliver on goals and objectives
• Leads development and execution of market and product-specific event and tradeshow plans/strategies in collaboration with marketing specialists (messaging, booth/experience, lead capture, and post-event follow-up)
• Manages and develops a Product Manager/Marketing associate(s); guides associate(s) to assess product mix, evaluate market share, conduct competitive analysis, and identify enabling products and technologies
• Assists Sales team by engaging in business targeting / prospecting for a specific market or product segment
• Performs other duties as required

Requirements:

• Bachelor's degree in Business, Marketing or related
• 10 years or more of progressive Product Management, Product Development, Marketing, or Commercial Sales leadership experience
• Demonstrated leadership of multi-level direct reports
• Effective in building team capability, attracting and developing talent, driving effectiveness, discipline and standard work, building effective teams and bench strength
• Proven capability to influence and drive cross-functional teams to successful execution of plans
• Excellent interpersonal and presentation skills
• Strong verbal and written communication as well as conflict management skills
• Strong organization, project lifecycle and planning skills
• Adept at translating market research and analysis into action plans
• Demonstrated analytical thinking and cognitive abilities with technical and clinical acumen to identify opportunities and solve market/customer challenges
• Understanding and proficiency in core up and downstream marketing processes including Product & Technology Roadmaps, Marketing Plans (Upstream & Downstream), Strategic Planning, Business Case Development, Marketing Campaigns, B2B marketing concepts, Brand strategy & positioning, messaging architecture, Creative & graphics development, Digital marketing, Events & trade shows, Sales enablement & collateral and content governance
• MBA preferred
• Med-tech product experience preferred, but not required