Senior Manager, Marketing Analytics & Operations

Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market. The Senior Manager, Marketing Analytics & Operations will play a critical role in architecting and operationalizing ISC’s marketing data infrastructure and ensuring digital marketing efficacy across various channels.

Responsibilities:

• Own the design, build, and ongoing management of ISC’s centralized marketing data infrastructure: Snowflake data warehouse, dbt transformation layer, Fivetran/Airbyte ingestion pipelines, and Looker BI dashboards build spanning all five retail business units
• Define and maintain the canonical KPI framework across the RMT — including CAC, CAC% of Gross Revenue, ROAS, LTV:CAC, CVR (quote-to-bind), impression share, and email revenue attribution — in close collaboration with Head of Digital Marketing, BU leads and Finance; serve as the authoritative source for portfolio-level performance measurement
• Ensure accurate marketing tracking and attribution across all paid and owned channels: oversee pixel governance, server-side CAPI implementation, GTM configuration, offline conversion pass-back, and call tracking; resolve attribution gaps that currently impede value-based bidding and ROAS reporting across the portfolio
• Develop forecasting models, performance targets, and budget scenario analyses that enable data-driven budget reallocation
• Lead incrementality testing program design and execution, including geo holdout tests, lift studies, and creative A/B test measurement, to validate the true incremental impact of marketing spend and channel diversification decisions
• Deliver bi-weekly executive marketing summary reports and enable weekly automated channel-level, partner-level, and campaign-level reporting for the full RMT; build the self-service analytics capability that eliminates the current 2–3 day reporting lag across the portfolio

Requirements:

• 5+ years of marketing analytics or marketing operations experience
• At least 2 years in a role with direct ownership of a Snowflake (or equivalent cloud data warehouse) and BI tool environment
• Demonstrated proficiency with DBT for data modeling and transformation
• Experience building and maintaining CAC, ROAS, and multi-touch attribution models from raw ad platform data
• Deep understanding of digital marketing measurement across paid search (Google Ads, Microsoft Ads), paid social (Meta CAPI, pixel), and affiliate/aggregator channels
• Ability to diagnose and resolve tracking and attribution failures independently
• Hands-on experience with data ingestion tools (Fivetran, Airbyte, or equivalent)
• Data pipeline management across multiple source systems including Google Ads API, Meta Ads API, GA4, CRM/policy systems, and email platforms
• Strong proficiency in SQL (required)
• Proven ability to translate complex data infrastructure and attribution findings into clear, executive-ready insights and recommendations
• Experience presenting to VP- or C-level stakeholders in a performance marketing context
• Looker strongly preferred
• Experience operating in a multi-brand or multi-BU environment strongly preferred
• Insurance, financial services, or other high-CPC/compliance-oriented vertical experience strongly preferred
• Python for analytics a plus
• LookML experience strongly preferred for Looker dashboard and data model development