Senior Product Manager -Growth & Acquisition

Evolve is a mission-driven vacation rental company focused on making vacation rental easy for owners and guests. Evolve is seeking a Senior Product Manager to own acquisition strategy and product experiences across operator and single-owner segments, including funnel development, growth experimentation, activation, analytics, and cross-functional execution with Marketing, Sales, and Engineering.

Responsibilities:

• Own the acquisition product strategy across segments — define the funnel for both operator and single-owner acquisition, identify the conversion levers unique to each, and build the product experience that takes users from "interested" to "activated."
• Design and run growth experiments end-to-end: write the hypothesis, scope the build, measure the result, make the call. Ship fast, kill fast, scale what works
• Lead discovery: talk to customers across the spectrum — from portfolio operators to first-time hosts — and translate those insights into a differentiated product roadmap
• Partner with Marketing and Sales on go-to-market execution — you own the product side of campaigns, not just the feature side
• Define and own your KPIs. Build dashboards, track cohorts, and report on acquisition and activation performance without delegating the analysis
• Bring a technical perspective to every initiative — you can write a spec, debate an architecture tradeoff, and spot when an engineering estimate is off

Requirements:

• 7+ years of product management experience, with meaningful time in acquisition, growth, or PLG roles
• You think in funnels. You've owned conversion rate, CAC, activation rate, or similar metrics and moved them — ideally across more than one segment or acquisition model
• Growth-oriented: you've run controlled experiments, built holdout groups, and made product decisions from the results
• Technical depth: comfortable writing SQL, reading API docs, and working at the spec level with engineers
• Full-cycle PM experience — you've taken products from discovery through research, spec, build, launch, and iteration
• Experience with B2B SaaS, marketplace, multi-sided platforms, or consumer subscription products. Bonus if you've worked with customers who manage a portfolio of assets or juggle both a self-serve and sales-assisted funnel
• Hands-on with product analytics tools (Amplitude, Mixpanel, Heap). You build your own funnels and dashboards; you don't outsource your data work
• AI-fluent. You use Claude, Cursor, or similar tools actively in your workflow — for writing specs, synthesizing research, accelerating analysis. This is a baseline, not a differentiator
• Familiar with basic CRM, CMS, and no-code tools — enough to make lightweight content or page changes without waiting on engineering
• Self-starter. You identify the next problem and you bring the solution with it
• All Evolve team members must live in one of our approved locations by their first day
• We can hire from anywhere in the U.S. except D.C. and Hawaii