Senior Product Marketing Manager

CoLab is an AI platform that helps mechanical engineering teams bring products to market faster. The Senior Product Marketing Manager will be responsible for executing product launches, developing messaging, and collaborating with various teams to effectively communicate product capabilities.

Responsibilities:

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
• Partner with Product Management to understand the roadmap and own all launch logistics
• Partner with GTM Enablement to produce educational materials for CoLab's Sales and Customer Success Teams
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages
• Build deep expertise in competitive solutions and support high-stakes competitive deals
• Contribute to ongoing product content between launches, not just at major release moments
• Review and elevate messaging across marketing, especially for technical or product-focused content

Requirements:

• 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership
• A combination of strategic product marketing experience and hands-on tactical execution
• Ability to effectively engage with and influence internal and external stakeholders