Marketing Manager

WuXi AppTec is looking for a Marketing Manager with well-rounded skills based in the greater San Diego area. The Marketing Manager plays a key role in crafting and executing the company’s marketing strategy, responsible for marketing planning, managing tradeshow and event activities, and contributing to digital marketing initiatives.

Responsibilities:

• Participate in marketing strategic planning and turn marketing strategies into actional marketing plans aligned with business goals
• Monitor industry and market trends, customer needs, and competitive insights
• Collaborate with leadership, content, scientific and sales teams to align messaging and priorities
• Initiate marketing campaigns and track effectiveness
• Plan, coordinate, and execute all aspects of tradeshows, conferences, and customer events in assigned areas
• Manage booth materials, logistics, vendor relationships, and onsite execution
• Responsible for accurate and prompt lead collection, entry into CRM, assignment to sales and marketing follow-up
• Develop pre‑ and post‑event marketing promotions to maximize lead generation and follow‑up
• Track event performance and recommend improvements for future participation
• Contribute to digital marketing initiatives by working with dedicated content and digital marketing resources, including website content, SEO, paid media, email marketing, and social media
• Manage content calendars to enhance brand awareness and lead generation
• Monitor digital analytics and optimize campaigns for performance and engagement
• Serve as a member of the CRM team; develop workflows, segmentation strategies, and reporting dashboards for assigned areas
• Use CRM insights to refine marketing campaigns, nurturing effectiveness, and user behavior, and improve customer lifecycle management
• Support user adoption of HubSpot and Salesforce processes through documentation and operational guidance
• Analyze campaign, channel, and funnel performance across systems
• Provide performance summaries explaining results, drivers, and optimization opportunities
• Support post-campaign reviews and retrospectives to identify learnings and process improvements
• Maintain recurring reports and dashboards
• Work closely with marketing, sales, and BU teams to support campaign execution and lead management
• Monitor feedback related to marketing engagement and effectiveness for continuous improvement
• Conduct other functions as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or Chemistry
• 3–7 years of experience in marketing, with exposure to planning, digital marketing, and event management
• Excellent communication, writing, and presentation abilities
• Strong project management and organizational skills
• Based in the greater San Diego area
• Experience with CRM platforms (e.g., Salesforce, HubSpot)
• Experience in the life science, pharmaceutical development or medical device sectors
• Strong analytical skills and mindset
• Ability to balance strategic thinking with hands‑on execution