HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
The HAUS OF HYROX (HoH) in Hamburg represents our global headquarters and the birthplace of our movement, established as the definitive training destination and central community hub.
In your role as Marketing Manager for HAUS OF HYROX (m/f/d), you will spearhead the local brand positioning for HAUS OF HYROX. We are seeking a dynamic executor who thrives on being active on the floor, capturing content, hosting on-site experiences, and launching growth initiatives to energize our gym and community spaces and restaurant while expanding our member base. If you possess 5+ years of experience in brand and social marketing and can seamlessly blend digital engagement with local community culture, we want to hear from you!
Brand Identity & Local Awareness: Lead the local positioning for HAUS OF HYROX, cementing its reputation as Hamburg's premier training destination, lifestyle sanctuary, and central community hub.
Social & Content Strategy: Architect and execute multi-platform storytelling initiatives to maintain an impactful, seamless, and digitally engaging brand voice.
Events & Community Experiences: Plan, execute, and host on-site community event series (e.g., run clubs, after-work sessions, brand collabs) that turn participants into members and drive UGC.
Membership & Growth Campaigns: Run local campaigns and referral initiatives to fill classes and grow the member base.
CRM & Retention Excellence: Architect and oversee automated customer lifecycle journeys to ensure seamless communication and drive long-term member loyalty.
Strategic Local Alliances: Cultivate impactful partnerships with influencers, brand ambassadors, and fellow fitness communities to amplify brand visibility and expand our regional footprint.
Proven Marketing Track Record: 5+ years of experience in brand, social media, or growth marketing within a fast-paced startup, consumer brand or agency environment.
Strategy + Execution Balance: You possess a strong strategic mindset but thrive on hands-on execution—you're as comfortable building a local growth plan as you are filming content.
Community Builder: An outgoing, empathetic personality who naturally connects with people, loves hosting live events, and knows how to turn athletic participants into brand advocates.
Omnichannel & CRM Savvy: Hands-on experience creating high-performing social content and managing digital customer journeys.
Working hours: You’re willing to work 20h per week for us
Location: Based in or relocatable to Hamburg
Passion: A genuine connection to fitness, lifestyle culture, and modern brand storytelling.
The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
A motivated, international team with a genuine passion for sports and events.
A healthy work-life balance thanks to flexible, trust-based working hours.
A modern office in a top location – right in Hamburg Altona with excellent transport connections.
A Wellpass membership and discounted lunch options in-house.
Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.
Employee discounts in our HYROX stores.
Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
