Senior Lifecycle Marketing Manager, Retention & LTV

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Senior Lifecycle Marketing Manager focused on retention and LTV, responsible for keeping members engaged and maximizing the value of every membership.

Responsibilities:

• Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
• Build and manage key member moments including:
• Onboarding and first-visit activation sequences
• Prescription refill and medication adherence reminders
• Renewal and pre-renewal engagement programs
• Win-back and churn-prevention flows
• Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
• Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV
• Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
• Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention
• Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Mentor and set best practices as the lifecycle team scales

Requirements:

• 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
• 3+ years of hands-on Iterable (Klaviyo, Braze, or similar) experience required (journeys, triggers, segmentation, A/B testing)
• Strong command of retention analytics: cohort analysis, churn modeling, LTV measurement
• Experience owning renewal or subscription retention metrics with direct accountability for results
• Comfort partnering with data teams on segmentation, event tracking, and reporting
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances helpfulness with Dutch's warm, trustworthy voice
• Ability to manage multiple programs simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate
• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with predictive churn models or propensity scoring
• HTML knowledge for email troubleshooting
• Experience with medication adherence, healthcare, or compliance-sensitive messaging