Digital Marketing Manager, Paid Channels

OnBoard is a leading board management software company that serves over 5,000 organizations globally. They are seeking a Digital Marketing Manager for Paid Channels to lead the strategy and execution of their paid digital marketing programs, focusing on driving qualified pipeline growth and brand visibility through data-informed performance marketing.

Responsibilities:

• Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms
• Oversee paid social media advertising to ensure campaigns are targeted, engaging, and conversion-focused
• Manage display and programmatic campaigns, continuously optimizing for reach and efficiency
• Develop and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales
• Lead PPC optimization efforts, incorporating A/B and multivariate testing for continuous improvement
• Own review-site strategy and partnerships to elevate brand reputation and engagement
• Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation
• Collaborate with teams to connect paid media results to revenue outcomes and attribution insights
• Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis
• Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta
• Administer and optimize the digital advertising budget to ensure maximum ROI
• Provide detailed reporting and actionable insights on channel performance and campaign optimization
• Ensure compliance with privacy, data governance, and responsible AI marketing practices
• Manage agency and vendor relationships for all paid channels
• Mentor digital marketing professionals and foster a culture of experimentation and learning

Requirements:

• Bachelor's degree in marketing, Advertising, or related field
• 5–8 years of experience in SEM and paid digital channel management
• Proven success managing Google Search, Bing, Display, Social, and Programmatic campaigns
• Experience with AI-based optimization and predictive targeting in paid media
• Demonstratable experience in using generative AI tools (e.g., ChatGPT, Claude) for ad copy, creative testing, and reporting automation
• Familiarity with prompt engineering for marketing automation use cases
• Deep understanding of PPC management, ABM targeting, and full-funnel paid media
• Proficiency in analytics, reporting, and budget execution
• Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance
• Familiarity with marketing automation systems (Marketo, HubSpot, or similar) and AI-driven audience platforms (6sense, Demandbase)
• Knowledge of AEO/GEO optimization and global paid strategy
• Previous experience managing an agency partner
• Google Ads and Google Analytics certification preferred