Senior Partner Marketing Manager

Tekmetric is an innovative cloud-based platform dedicated to helping auto repair shops enhance their operations. The Senior Partner Marketing Manager will lead the co-marketing strategy and execution for strategic alliances, ensuring effective marketing activation and deepening partner relationships.

Responsibilities:

• Own the ongoing partner marketing strategy for Strategic Alliances, starting with existing partners and expanding to new partners as programs mature
• Develop joint go-to-market plans for each active alliance, including co-marketing campaign briefs, messaging frameworks, audience segmentation, channel mix, and success metrics
• Lead co-marketing activation with partners: co-branded campaigns, joint email and content programs, partner-facing landing pages, event sponsorships, and in-field amplification
• Serve as the day-to-day marketing counterpart to Business Development for each alliance, ensuring marketing activation keeps pace with the relationship
• Manage the partner-influenced pipeline metric: track leads sourced from co-marketing activity, pipeline ($) generated, and conversion rates from partner motion
• Build and maintain a partner marketing calendar, aligning campaign timing with partner seasonal moments, product milestones, and field activation windows
• In partnership with Brand & Community, develop co-marketing activations with influence and community partners once strategic partner programs are established
• Support Tekmetric’s presence and messaging at industry events through co-branded partner activations
• Own co-marketing opportunities at Tektonic
• Build the operational infrastructure for partner marketing at Tekmetric: partner marketing playbooks, co-brand guidelines, campaign templates, and asset libraries for use across pillars
• Partner with Enablement Teams to ensure external partner enablement reps have Tekmetric-consistent content and voice for their own activation with shops
• Track partner marketing activity metrics (campaigns executed, joint customer reach, unique shops touched) alongside outcome metrics (pipeline, conversion) and report to Director, Demand Gen and relevant BD stakeholders
• Align with BD on priorities and sequencing (Move Now vs. Quick Win vs. Long Game) to ensure marketing investment tracks with partner readiness
• Collaborate with Field Marketing on territory-level amplification of strategic alliance programs, particularly where partner field reps and Tekmetric Field Channel Managers overlap
• Work with Brand & Community on partner-adjacent brand moments, earned media, and community activations
• Partner with Product on integration partner co-marketing as needed on stickiness plays central to platform retention

Requirements:

• 6–10+ years of experience in partner marketing, alliance marketing, or channel marketing, preferably in B2B SaaS or a technology-adjacent industry
• Proven track record building and executing co-marketing programs with external partners, including joint campaigns, shared pipeline goals, and co-branded content
• Strong strategic thinking: you can work from a framework like a pillar strategy and translate it into a quarterly marketing plan with clear priorities and tradeoffs
• Excellent cross-functional collaborator — comfortable working alongside BD, Sales, Brand, Field Marketing, and Product to drive aligned outcomes
• Analytical: able to build pipeline attribution models, track partner-influenced revenue, and communicate performance to leadership
• Experience managing multiple partner relationships simultaneously with different activation timelines and resource levels
• Strong written and verbal communication skills; able to represent Tekmetric's brand voice in partner-facing materials and executive conversations
• Proficiency in CRM and marketing automation platforms (HubSpot, Salesforce, or similar)
• Experience in the automotive aftermarket, auto repair SaaS, or a vertically-specialized B2B environment