Product Growth & Enablement Manager - Consumer Directed Healthcare

Empower is a company dedicated to transforming financial lives by providing a flexible work environment and celebrating internal mobility. The Product Growth & Enablement Manager plays a crucial role in supporting the commercialization and adoption of the company's Consumer Directed Healthcare products by collaborating with various teams to develop enablement materials and ensure client-facing teams are well-equipped to support product solutions.

Responsibilities:

• Execute commercialization plans for assigned products
• Develop sales presentations, product guides, FAQs, competitive comparisons, and other enablement materials
• Support product launches and release readiness activities
• Assist Sales and Relationship Management during complex client opportunities
• Translate product capabilities into customer-focused value propositions
• Develop onboarding materials and product training
• Deliver webinars, workshops, and educational sessions
• Maintain current enablement content reflecting product enhancements
• Improve enablement processes and organizational consistency
• Coordinate activities across Product, Marketing, Operations, Technology, Sales, and Client Success
• Gather customer feedback and competitive intelligence
• Recommend improvements that enhance adoption and execution

Requirements:

• Bachelor's degree in Business, Marketing, Finance, or a related field
• 6+ years of experience in Product Management, Product Marketing, Commercialization, Sales Enablement, Business Development, or related roles
• Previous Consumer Directed Healthcare experience is strongly preferred
• Experience supporting product launches and go-to-market initiatives
• Strong communication, presentation, and stakeholder management skills
• Demonstrated ability to influence without direct authority