Shopper Marketing & Program Manager

Bonafide Health, LLC is a company dedicated to women's health through its brands Bonafide, Uqora, and Equelle. They are seeking a strategic, data-driven Shopper Marketing & Program Manager to lead retail marketing initiatives, ensuring flawless execution of programs that drive sales and enhance shopper engagement.

Responsibilities:

• Develop and execute annual retail marketing plans across retail accounts
• Own the in-store and digital shelf experience, including messaging, merchandising, displays, POS, and retailer-specific creative
• Partner on annual retail resets by developing retailer-specific activation strategies, communication themes, and sell-in materials
• Lead retailer-specific marketing programs, including promotions, retail media, search, CRM, coupons, sampling, and display initiatives
• Own sell-in storytelling by developing compelling retailer-specific marketing concepts and activation plans that support Sales presentations
• Define and manage retail messaging and creative in partnership with Brand and Design while ensuring consistency across channels
• Collaborate with Brand and Design on retail packaging updates and retailer-specific requirements
• Manage retail media and agency partners, ensuring programs are delivered on time, on budget, and optimized for performance
• Lead cross-functional execution of retail launches and activations, partnering with Sales, Marketing, Operations, Demand Planning, brokers, and external partners to ensure launch readiness and flawless execution
• Own retail marketing calendars, launch timelines, project trackers, and key milestones to ensure initiatives stay on schedule
• Drive accountability across cross-functional teams by managing action items, risks, and project communication
• Track and analyze retail marketing performance using POS, retailer, and market data to identify optimization opportunities and measure ROI

Requirements:

• 5+ years of experience in retail marketing, shopper marketing, or trade marketing within CPG
• Experience supporting national or regional retail launches, line reviews, and retailer activation programs
• Strong understanding of shopper marketing, retail media, merchandising and digital shelf optimization
• Data-driven mindset with experience leveraging POS and retailer data to evaluate performance and optimize marketing programs
• Exceptional project management and organizational skills with the ability to manage multiple concurrent initiatives
• Proven ability to influence and collaborate across cross-functional teams without direct authority
• Experience managing agencies, external partners, and complex project timelines
• Strong communication, storytelling, and presentation skills
• Comfortable working in a fast-paced, high-growth environment with evolving priorities
• Bachelor's degree in Marketing, Business, or a related field, or equivalent combination of education and relevant experience