Manager, Enterprise Marketing & AI Enablement

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with complex chronic needs. The Manager of Enterprise Marketing & AI Enablement leads the development and execution of marketing automation and engagement strategies to enhance brand engagement and support various enterprise stakeholders.

Responsibilities:

• Lead the configuration, optimization, and use of marketing software (HubSpot, Salesforce, and related marketing automation tools) to support scalable, measurable marketing workflows
• Build, manage, and optimize automated campaigns, including nurture flows, drip programs, audience journeys, outbound sequences, Account Based Marketing initiatives, and lifecycle-based engagement programs
• Define, document, and maintain lifecycle stages, lead scoring criteria, segmentation logic, contact governance, routing rules, and funnel processes to support campaign effectiveness and sales velocity
• Partner with Sales Operations and leadership to improve CRM data quality, list hygiene, attribution visibility, and alignment between marketing activity and pipeline progression
• Ensure marketing automation practices comply with communication standards, privacy expectations, and applicable regulatory requirements
• Identify, test, and operationalize AI-enabled tools and processes that improve marketing efficiency, content development, personalization, campaign execution, reporting, and resource management
• Develop repeatable workflows, templates, prompts, governance practices, and quality standards for AI-supported marketing activities
• Support use of AI across marketing initiatives, ensuring outputs align with AnewHealth’s brand standards, compliance expectations, audience needs, and business objectives
• Partner with internal stakeholders to translate recurring marketing, sales, partner, and enterprise needs into scalable AI-enabled tools, resources, and processes
• Monitor emerging marketing technology and AI capabilities, recommending practical applications that improve productivity, engagement, and enterprise readiness
• Develop and manage marketing resources that support Growth, Partnerships, Account Management, and other enterprise teams, including presentations, one-pagers, campaign toolkits, partner materials, messaging guides, FAQs, resource libraries, and launch support assets
• Create scalable enablement materials that help internal and external stakeholders communicate AnewHealth’s value proposition clearly, consistently, and effectively
• Partner with Sales and Partnership leaders to support outbound engagement, client development, partner activation, and market education initiatives
• Maintain organized, current, and accessible marketing resource libraries that improve team efficiency and reduce duplication of effort
• Support enterprise initiatives, product launches, relaunches, conferences, trade shows, client engagements, and strategic campaigns with coordinated marketing and enablement resources
• Support AnewHealth’s web and digital roadmap, content updates, user experience, conversion paths, and digital performance in partnership with internal stakeholders and external vendors
• Lead SEO, GEO, SEM, paid search, and digital optimization efforts to improve discoverability, audience engagement, and conversion across B2B and consumer-facing priorities
• Analyze website analytics, search performance, user behavior, campaign performance, and funnel insights to inform marketing strategy and content planning
• Develop dashboards, reports, and performance summaries that translate marketing activity into clear, actionable insights for leadership and cross-functional partners
• Recommend improvements to digital experience, campaign architecture, content strategy, and audience targeting based on data and observed performance trends

Requirements:

• Bachelor's degree in marketing, communications, business, analytics, or a related field
• 5+ years of experience in digital marketing, growth marketing, marketing automation, or CRM-driven campaign management
• Strong proficiency with marketing automation systems, CRM workflows, digital analytics, and lifecycle marketing models
• Demonstrated expertise in SEO, GEO, SEM, paid search, and website optimization
• Proficiency with content management solution (CMS) platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics)
• Strong written and verbal communication skills with the ability to translate technical insights into actionable recommendations
• Ability to manage team members, external vendors, or agency partners
• Detail-oriented with strong organizational and project-management skills
• Analytical mindset with the ability to interpret complex data and present insights clearly
• Innovative, proactive, and adaptable to a fast-paced environment
• Certifications in Salesforce, HubSpot, ABM platforms, Google Ads, or analytics tools