Manager of VRS Marketing

Sorenson Communications is a leading language services provider, and they are seeking a VRS Marketing Manager to execute and optimize marketing initiatives that support customer adoption and engagement. The role involves collaborating with various teams to develop actionable campaigns and performance insights.

Responsibilities:

• Analyze campaign, customer journey, channel performance, and customer feedback to identify trends, opportunities, risks, and optimization strategies that improve engagement, brand preference, adoption, retention, and overall marketing effectiveness
• Develop and maintain reports, dashboards, and performance reviews that measure progress against marketing goals and KPIs
• Coordinate and execute integrated VRS marketing campaigns aligned with annual business and marketing priorities
• Develop and execute testing and optimization strategies across campaigns, messaging, customer journeys, and channels to improve engagement, adoption, retention, and marketing effectiveness
• Partner with Social Media, Creative, Product, and community stakeholders to develop authentic storytelling and customer-focused content that reinforces Sorenson's brand values, innovation leadership, and commitment to the Deaf community
• Collaborate with Product, Social Media, Creative, Customer Care, Compliance, and other cross-functional teams to ensure marketing initiatives align with business objectives and are delivered on time
• Other duties as assigned

Requirements:

• 4 Year/Bachelor's Degree
• 5 years of experience in marketing or related business experience
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong analytical and reporting skills with the ability to interpret customer, campaign, and web analytics data to drive marketing decisions
• Expertise in digital marketing strategies, best practices, and testing methodologies, with the ability to evaluate multiple variables and optimize campaign performance
• Excellent communication and presentation skills
• Strong problem-solving abilities and a collaborative approach
• Creative thinking with an analytical mindset
• Professional attitude and team player able to work across company departments
• Fluency in ASL highly preferred
• Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365)
• Familiarity with project management tools, such as Jira, for managing marketing workflows