ECommerce Product Marketing Manager

Epson America Inc. is seeking a results-driven ECommerce Product Marketing Manager to support their e-commerce marketing strategy for consumer products. The role involves optimizing online sales funnels, enhancing customer experience, and driving growth through collaboration with various departments.

Responsibilities:

• Support the E-Commerce Lead in executing strategic initiatives to grow online sales across Amazon, Epson’s webstore, Walmart, and Target
• Assist in the development and refinement of search engine optimization (SEO), paid media, and content strategies to improve visibility and conversion
• Collaborate on cross-functional planning to align e-commerce efforts with broader product marketing and business goals
• Help identify and implement opportunities for digital shelf optimization and enhance customer experience
• Contribute to the development of performance dashboards and reporting frameworks to monitor KPIs and inform decision-making (KPIs such as traffic, conversion rates, sales, and customer satisfaction)
• Works closely with other Product Managers, Marketing Communications, Sales, Logistics, Finance and other groups to manage the product throughout its lifecycle
• Track strategy performance during Test & Learn to grow and enhance digital customer engagements and sales conversion
• Partner with the E-Commerce Lead to overview day-to-day operations of e-commerce campaigns, promotions, and product launches
• Coordinate with internal teams (Product, Sales, Creative, Analytics) and external partners (agencies, platforms) to ensure timely execution of e-commerce initiatives
• Assist in managing content updates, catalog maintenance, and merchandising strategies across retailer platforms
• Support the creation and optimization of A+ content, brand stores, and advertising assets
• Analyze campaign performance and consumer behavior to provide actionable insights and recommendations using 3rd party data tool such Stackline
• Help prepare presentations, reports, and strategic documents for leadership and cross-functional stakeholders
• Stay current on e-commerce trends, platform updates, and competitive activity to inform strategy and execution
• Coordinates cross-functionally and communicates strategic and tactical marketing directions and plans to partners
• Measures and communicates effectiveness of marketing programs and campaigns to continually improve resource optimization and efficiency and accelerate sales
• Build strong relationships with peers and Senior Managers to best meet company goals and objectives
• Manage and leverage relationships with marketing vendors, industry trade groups, analysts, and publications

Requirements:

• 3-5 years of proven experience in e-commerce marketing
• Highly proficient with data analytics
• Expertise (at least 3 years of recent experience) working in Amazon Vendor Central
• Management of large, complex catalogs with bulk content and variation updates
• Assisting with strategy and execution of Sponsored Ads and DSP campaigns tied to retail goals
• Vendor central analytics, Brand Analytics, and retail media measurement tools experience
• Assist with brand store, A+ content, digital shelf optimization as well as content implementation across all retailers
• Completion of an undergraduate program or equivalent experience
• MBA preferred