Marketing Partnerships Manager - eufyMake

Anker Innovations is a global leader in smart charging technologies and consumer products. The company is seeking a Marketing Partnerships Manager to develop partnerships and execute programs that enhance brand awareness and customer engagement among small and midsize businesses and creator communities.

Responsibilities:

• Develop partnerships with makers, creators, designers, SMB communities, complementary brands, retailers, and industry organizations
• Plan and execute workshops, product demonstrations, pop-up experiences, creator events, design challenges, and product-preview programs
• Build and manage engagement programs for professional makers, small businesses, studios, and independent creators
• Develop co-branded, creator-led, and in-store initiatives that support customer acquisition and product adoption
• Identify customer stories, use cases, and community advocates for case studies and brand content
• Manage program timelines, budgets, vendors, logistics, and on-site execution
• Track program performance, including participation, engagement, leads, influenced revenue, and ROI
• Partner with Sales, GTM, Product, Brand, Retail, and global teams to align programs with business priorities and product launches

Requirements:

• Bachelor's degree or equivalent practical experience
• 3+ years of experience in partnerships, experiential programs, community engagement, brand activation, field marketing, or a related area
• Demonstrated experience developing partnerships and executing in-person programs in the North American market
• Strong understanding of maker, DIY, creator, design, or small-business communities
• Strong project-management, communication, relationship-building, and negotiation skills
• Ability to independently manage multiple programs from planning through execution and measurement
• Professional fluency in English and Mandarin is required
• Experience of working with cross-functional or global teams
• Willingness to travel and occasionally support evening or weekend events
• Experience in creative tools, consumer electronics, hardware, design technology, or a related consumer or prosumer category
• Existing relationships within North American maker, creator, design, or SMB communities
• Experience managing pop-ups, showrooms, workshops, trade shows, product demonstrations, or creator programs
• Familiarity with CRM, project-management, event-management, or community platforms