Product Marketing Manager

Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. The Product Marketing Manager is responsible for developing and executing product marketing strategies to articulate value propositions, support go-to-market initiatives, and enable revenue growth.

Responsibilities:

• Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics
• Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities
• Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging
• Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates
• Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes
• Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability
• Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives
• Ensure product marketing activities adhere to internal policies, processes, and quality standards
• Perform other duties and responsibilities as required to support business needs

Requirements:

• 3+ years in related role or experience
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes
• Ability to synthesize complex or technical information into clear, value-focused messaging
• Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions
• Analytical skills to interpret performance data and support continuous improvement
• Strong written and verbal communication skills suitable for internal and external audiences
• Experience collaborating cross-functionally with product, sales, and marketing stakeholders
• Experience managing multiple projects and deadlines within established processes
• Proficiency with common marketing, research, and presentation tools
• University degree preferred
• Experience supporting product launches within subscription-based or recurring revenue business models
• Familiarity with sales enablement methodologies and lifecycle marketing principles
• Exposure to industry research, market segmentation, and buyer persona development practices
• Experience using marketing automation, CRM, or analytics platforms
• Experience working in a cross-functional or technology-enabled environment
• Possession of a relevant professional certification in product marketing, marketing, or a related field