Paid Media / Performance Marketing Executive (Remote)

Write Edge is a company specializing in high-quality English and Writing tuition classes for students. They are seeking a Paid Media / Performance Marketing Executive to drive lead generation and enhance their social media presence, requiring a data-driven strategist to manage various digital marketing campaigns.

Responsibilities:

• Take full ownership and run point on all digital performance marketing efforts
• Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms
• Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting
• Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI
• Allocate and track digital marketing budgets, identifying opportunities for cost optimisation
• Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly
• Develop and implement social media strategies to grow engagement, brand awareness, and customer retention
• Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity
• Monitor trends, track engagement, and adjust content and posting strategies as needed
• Handle customer interactions and feedback on social media to maintain a positive brand image
• Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups
• Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs
• Generate actionable reports and insights to optimise campaigns and support decision-making
• Execute data-driven A/B tests and adjust campaigns based on performance insights
• Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI
• Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies
• Allocate and manage the digital marketing budget effectively to maximise ROI
• Track and report on budget expenditure, ensuring transparency and accountability
• Identify opportunities for cost savings and efficiency improvements in marketing spend

Requirements:

• At least 3-4 years of experience in performance marketing, social media management or digital marketing
• Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
• Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
• Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
• Strong creative, strategic, and analytical skills to translate insight into action
• Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
• Collaborative mindset, comfortable working with internal teams and external partners