Sales Development Representative

Lumana is on a mission to empower organizations by unlocking the value of their visual data through their AI video security platform. They are seeking a Sales Development Representative (SDR) to identify the right customers and build a high-quality pipeline through strategic outbound prospecting.

Responsibilities:

• Own outbound prospecting and lead generation across assigned territories
• Turn outreach into a qualified pipeline—converting prospects into Sales Qualified Leads (SQLs)
• Partner with Account Executives to design and execute territory strategies
• Build and iterate outbound campaigns across email, phone, video, and LinkedIn
• Track and report on performance metrics (open rates, connect rates, conversions) to drive continuous experimentation
• Develop expertise in verticals such as education, healthcare, retail, grocery, faith-based organizations, corporate campuses, and manufacturers
• Align with Marketing on persona targeting, messaging, and campaign timing
• Share voice-of-customer insights from the frontline with Sales, Marketing, and Product
• Keep Salesforce spotless—documenting activity and progress consistently
• Maintain high energy and performance to exceed monthly and quarterly targets
• Other duties may be assigned

Requirements:

• Minimum of 1 year in a B2B tech SDR/BDR role with a proven record of success (president club, etc.)
• Skilled in multi-channel outreach (email sequences, cold call, LinkedIn Nav, video, etc.)
• Hands-on experience with modern sales tools like Salesforce, Outreach, ZoomInfo, and Sales Navigator
• Strong communication skills—written and verbal
• Resilient and self-starting: you thrive in rejection-heavy, remote environments
• Familiarity with a sales methodology (e.g., MEDDPICC, SPIN, Challenger)
• Ability to balance personalization with volume at scale
• Desire to grow into a closing role over time
• Comfortable experimenting with AI/automation tools (Claude, ChatGPT, Lavender, Gong, ChatGPT prompts, etc.)
• Experience in cybersecurity, AI, or physical security
• Prior success selling into regulated industries (education, healthcare, etc.)