Marketing Manager-III

HireTalent is a staffing and recruiting firm seeking a Marketing Manager to fill in for the Integrated Marketing Manager role on the DashPass Growth team. The role involves developing consumer-first strategies to grow the paid subscriber base, collaborating across various marketing teams, and implementing best practices for marketing initiatives.

Responsibilities:

• Act as the lynchpin between marketing teams (Growth, Brand, CRM, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing strategies for DashPass
• Identify and execute on opportunities to accelerate DashPass subscriber growth, while establishing the role of marketing and how we can best serve the business goal
• Create process where process doesn’t exist across key DashPass growth & partnership initiatives to streamline operations and foster a productive team culture
• Implement best practice across DashPass including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more
• Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O and channel teams
• Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
• Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter
• Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
• Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
• Identify resource gaps for DashPass Growth and Partnerships across the marketing team, and partner with your Manager and XFN partners to fill them

Requirements:

• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
• The ability to connect with people, build relationships and influence with authority
• A strategic, business-mind; you find trends in the data and look to gather audience first insights
• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
• An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task
• A track record of driving and measuring business success through Marketing
• Bachelor's degree or equivalent experience