Senior Manager, Influencer Marketing & Experiential

Pura is a company focused on redefining the fragrance experience by combining smart home technology with premium scents. They are seeking a motivated Senior Manager, Influencer Marketing & Experiential to drive brand advocacy and awareness through strategic influencer partnerships and experiential events.

Responsibilities:

• Own end-to-end campaign execution, managing the full campaign lifecycle, from strategic briefing, creator selection, and contract negotiation to content approval, trafficking and final performance reporting
• Refine and maintain influencer casting frameworks tied to Pura’s brand archetype, ensuring strategic alignment and visual consistency across every campaign
• Align Pura with image-enhancing creators, while maximizing cultural relevance
• Design and execute influencer strategies tailored to the campaign objective, whether the goal is expansive brand awareness or driving immediate conversion/revenue
• Serve as the connection point to build strong and deep connections with agents and talent, ensuring consistent communication and high-touch support
• Oversee our product gifting roadmap, collaborating with internal creative and production partners to develop and execute creative mailers and evergreen seeding
• Optimize affiliate platforms (e.g., Shopmy, LTK) to identify new talent, process inbound requests, manage “opportunities” and track results to inform future strategy
• Collaborate on content whitelisting and ad needs, including trafficking raw assets for editing, managing partner access request and work with external agency to track results to inform future strategies
• Oversee influencer budgets, ensuring real-time spend tracking and reporting to accounting and paid media stakeholders
• Stay at the forefront of the creator economy, proactively applying influencer marketing best practices and emerging social media trends to Pura’s brand strategy
• Lead the end-to-end execution of experiential events and brand activations, managing the relationship with external agencies to guide them from conceptualization and design through to final on-site build and execution
• Serve as the central hub for event initiatives, partnering closely with internal brand managers and creative teams to align activation goals, ensure cohesive brand storytelling and maintain rigorous creative standards
• Architect a holistic influencer integration plan for all activations, identifying and securing the right talent to host, attend and amplify event content to drive organic social buzz and high-impact earned media
• Drive event attendance and engagement by executing multi-channel promotional strategies; partner with Lifecycle and Social teams to leverage app, email, and social platforms, while creatively utilizing eventing platforms and influencer-led content to maximize reach
• Manage influencer & consumer experiences, including acting as on-site liaison and point-of-contact for key stakeholders and executives
• Define activation KPIs in collaboration with internal stakeholders, leveraging data and post-event insights to continuously refine future strategy and maximize ROI
• Introduce both traditional and forward-thinking concepts that inspire community connection, ensuring that every activation not only looks elevated but serves as a tangible touchpoint for our target audience

Requirements:

• 6-8 years of relevant experience
• Proven ability to cultivate strong relationships with brand ambassadors, creator agencies, etc
• Experience with talent contract negotiation and briefing process
• Strong analytical skills to evaluate success of campaigns, content and programs
• Experience in event management and execution
• Excellent creative judgment to identify on-brand partnerships and content
• Self-starter with the ability to thrive in a remote work setup
• Positive attitude, empathy, and high energy
• Pop-culture obsessed with a finger on the pulse for the newest, hottest, latest in beauty, fashion and wellness trends
• Maintain a strong understanding of the competitive landscape
• Knowledge of Federal Trade Commission (FTC) guidelines
• Ability to travel to Utah-based office at least once per quarter
• beauty/wellness experience preferred
• BA/BS in Marketing, Advertising or Communications preferred