Sr. Manager, Regional Marketing (Northeast & Southeast)

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. This role is responsible for commercialization across two or more MABI sales regions, focusing on regional planning, A&P planning, sponsorships/events & media strategy, and championing Brand standards.

Responsibilities:

• Oversee all US region specific marketing programs, including adapting and adopting US playbook for local markets, performance reporting, and agency roster management
• Regional Media, Retail, & Sponsorship/Event strategy
• Regional A&P Guidelines in collaboration with sales
• Regional Brand Standards
• Strategy of how the MABI National Marketing Playbook comes to life in the region
• Sales A&P Regional Planning
• In Market Execution

Requirements:

• Bachelor's Degree & 6-8 years of experience in Marketing in Alc/Bev or CPG
• Extensive experience with 360 Marketing- Regional Media Planning, A&P Planning, agency management, retail and Events & Sponsorships