Head of Marketing (B2B Growth Marketing)- Remote

Avantpage is a technology-enabled multilingual communications company helping organizations deliver secure, compliant, and high-impact communications at scale. They are seeking an experienced and strategic Head of Marketing to lead their marketing function and translate the business strategy into a clear market position and measurable revenue impact.

Responsibilities:

• Develop and execute an integrated marketing and go-to-market strategy aligned with Avantpage’s growth objectives and revenue goals
• Clarify and strengthen our market positioning, messaging, value proposition, and competitive differentiation
• Serve as a strategic partner to Executive Leadership on growth initiatives, company positioning, product strategy, and revenue planning
• Translate business priorities into focused marketing plans, clear team direction, and measurable outcomes
• Lead integrated demand generation initiatives that create qualified pipeline and support customer acquisition and revenue growth
• Partner closely with Sales and Client Services to align marketing priorities, improve the buyer journey, and support customer growth strategies
• Develop content, digital, account-based, and field marketing programs for Avantpage’s priority audiences and markets
• Establish meaningful performance indicators and use data to continuously improve marketing effectiveness and ROI
• Guide the evolution of the Avantpage brand and ensure a consistent experience across all customer touchpoints
• Lead product marketing initiatives, including audience definition, positioning, messaging, product launches, and competitive differentiation
• Develop sales enablement resources that help commercial teams communicate Avantpage’s value clearly and consistently
• Oversee thought leadership, executive communications, content strategy, and brand experience
• Oversee marketing operations, including CRM strategy, marketing automation, website performance, analytics, attribution, and reporting
• Lead market and competitive intelligence efforts, including segmentation, buyer research, competitive analysis, and win/loss insights
• Use market and performance data to identify opportunities, guide investment decisions, and improve execution
• Develop and manage the annual marketing budget, allocating resources according to business impact and strategic priorities
• Lead, mentor, and develop a team of three marketing professionals
• Provide the team with clear priorities, feedback, coaching, and the context needed to make strong decisions
• Foster a culture of collaboration, accountability, experimentation, and data-informed decision-making
• Build productive cross-functional relationships across Sales, Client Services, Innovation, and other areas of the business

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• At least eight years of progressive B2B marketing experience
• At least three years of experience leading marketing teams and cross-functional initiatives
• Demonstrated success developing and executing go-to-market strategies that contributed to pipeline and revenue growth
• Strong experience in demand generation, product marketing, positioning, brand strategy, and revenue marketing
• Experience partnering with executive and commercial leaders on strategic business initiatives
• Working knowledge of account-based marketing, content marketing, digital marketing, SEO, paid media, and marketing automation
• Experience with CRM and marketing automation platforms; HubSpot experience is preferred
• Strong understanding of marketing analytics, reporting, attribution, and performance measurement
• Excellent written, verbal, and presentation skills, with the ability to translate complex ideas into clear messages
• Strong analytical, organizational, and project leadership skills
• Professional fluency in English
• Experience in SaaS, technology-enabled services, healthcare, localization, government, or another regulated industry
• Experience marketing a combination of technology products and professional services
• Experience supporting product launches or organizational transformation
• Experience leading distributed or multicultural teams