Lifecycle Marketing Manager, Capital

Stripe is a financial infrastructure platform for businesses, and they are seeking a Lifecycle Marketing Manager to drive growth for Stripe Capital. The role involves designing, implementing, and optimizing global lifecycle campaigns to support user acquisition and revenue growth, focusing on user experience and channel optimization.

Responsibilities:

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Requirements:

• 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
• 5+ years of experience analyzing and taking action on the performance of marketing campaigns
• 5+ years of experience writing marketing briefs
• 3+ years of experience leveraging data, AI, and ML-driven techniques
• 3+ years of B2B marketing experience
• 3+ years of email marketing, direct mail, and push notification experience
• Experience with Marketo, Salesforce, and/or Salesloft
• Experience working in fintech on lending products