Fractional Marketing Manager (Ad Buyer)

Silva-Lining HR is seeking a Fractional Marketing Manager (Ad Buyer) for a client to develop, manage, and optimize paid advertising campaigns across multiple digital platforms. This role is ideal for someone who is data-driven, results-oriented, and experienced in creating high-performing paid media strategies that drive measurable business growth.

Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channels
• Conduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaigns
• Monitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS)
• Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reporting
• Track and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIs
• Perform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performance
• Prepare regular performance reports and dashboards with actionable insights and recommendations
• Collaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectives
• Recommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insights
• Research competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvement

Requirements:

• 3+ years of experience managing paid advertising campaigns across multiple digital platforms
• Proven experience with advertising platforms such as Meta Ads, AdRoll, Pinterest, and other paid media channels
• Strong understanding of paid media strategy, including audience targeting, customer segmentation, retargeting, remarketing, A/B testing, budget management, and conversion optimization
• Experience analyzing campaign performance and optimizing campaigns using key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant KPIs
• Familiarity with conversion tracking, analytics, and performance reporting tools
• Strong analytical, problem-solving, and decision-making skills
• Excellent communication, reporting, and presentation skills
• Ability to work independently, manage priorities, and deliver results with minimal supervision