Lifecycle Marketing Manager

Consensys is the leading blockchain and web3 software company, pioneering technological developments within the web3 ecosystem. The Lifecycle Marketing Manager will be responsible for setting the strategy and executing lifecycle campaigns across all Consensys products, ensuring personalized communication that drives value for customers and the business.

Responsibilities:

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
• Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
• Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
• Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences

Requirements:

• 4-8 years of experience in lifecycle marketing
• Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
• Excellent project management skills to manage multiple experiments at different points in their development
• Practical experience executing in CEP systems such as Braze
• Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
• Self starter who is data-driven, results-oriented and customer-obsessed
• Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
• You thrive in a fast paced environment
• Web3 experience will be a bonus