Senior Growth Marketing Lead

Airbnb is seeking a Senior Growth Marketing Lead to own and optimize their member lifecycle marketing strategy. This role focuses on developing data-driven journeys through email and push notifications while balancing growth and member experience.

Responsibilities:

• Own lifecycle strategy across the complete member journey, including awareness, progression, incentive redemption, and re-engagement
• Translate membership benefits and promotional moments into effective journeys and campaigns with global business teams
• Apply segmentation, behavioral triggers, personalization, and automation to improve targeting and campaign performance
• Partner with Analytics and Data Science on segmentation, incrementality, performance measurement, and leadership recommendations
• Work with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics
• Manage an experimentation roadmap covering messaging, audiences, timing, and channel mix
• Develop briefs defining campaign goals and technical, data, creative, and audience requirements
• Collaborate with Creative, Product, Engineering, and Marketing teams and present recommendations to executives and cross-functional stakeholders

Requirements:

• 15+ years of B2C CRM or lifecycle experience in fast-paced consumer or e-commerce environments
• 9+ years of experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
• Strong prioritization and project management skills across multiple workstreams
• Ability to work autonomously, learn systems quickly, and move work forward amid ambiguity and change
• Proven ability to influence cross-functional roadmaps and communicate strategy and results to senior leadership
• Strong analytical experience in experimentation, performance measurement, and campaign optimization
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization
• Ability to balance growth objectives with customer experience and brand considerations