Creative Marketing Manager - Liven

Liven is a company dedicated to helping individuals understand themselves better through innovative products. They are seeking a Creative Marketing Manager to enhance their creative production processes using AI and data-driven insights.

Responsibilities:

• Turn customer insights, market research and performance data into creative hypotheses
• Use AI to rethink how ideas are generated, validated and produced
• Work closely with Design, User Acquisition, Growth and Product teams to launch, test and scale new creative concepts
• Evaluate ad performance beyond CTR and CAC, generate actionable insights to optimize and improve results continuously
• Continuously explore new formats, angles and narratives

Requirements:

• Is naturally curious. You spend your free time analysing great advertising, following creators, reading Reddit threads, exploring new AI tools and trying to understand why people behave the way they do
• Thinks in systems. You don't optimise individual creatives. You optimise the machine that produces them
• Analytical thinking. You know that great advertising isn't magic. It's strong consumer insights, great storytelling, relentless testing and fast iteration
• Uses AI as a thinking partner. AI isn't another tool in your stack. It's part of how you research, write, analyse, create and make decisions
• Learns faster than the market changes. Your biggest advantage is your ability to adapt faster than everyone else