Associate, Growth Marketing & Business Development

Addison Whitney, now AW, is a global branding firm specializing in verbal and visual branding and brand strategy. They are seeking an Associate in Growth Marketing & Business Development to develop targeted outreach efforts, improve client engagement, and support marketing campaigns.

Responsibilities:

• Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development
• Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities
• Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging
• Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies
• Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion
• Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations
• Provide insight into what prospective clients are looking for, what messages are resonating, and where marketing and business development efforts can be better aligned
• Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches
• Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations
• Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment
• Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity

Requirements:

• Bachelor's degree required
• Candidate should have at least 2-5 years of strategic selling experience with a proven track record of success
• Self-starter, able to work with minimal direction
• Excellent written and verbal communication skills
• Experience with building relationships
• Ability to communicate effectively across disciplines and hierarchies
• Persuasive communication and writing skills
• Ability to work in a fast-paced, multi-disciplined, team-driven environment
• Ability to work independently and as part of a team
• Strength in multitasking, organization, and attention to detail
• Strong time management, organization, and presentation skills