The Regional Brand Manager (RBM) is an integral member of the Sleep marketing team, supporting the continued growth of the brand. The RBM role is field based, with high expectations for customer engagement, strategic execution, leadership, collaboration, and insights gathering. The RBM role will partner across the Commercial Team to execute the brand strategy, positioning Alkermes as THE leader in rare sleep medicine.
KOL Engagement:
Build strong KOL relationships and trust to inform marketing strategy and initiatives
Develop regional KOL strategies by identifying, profiling, and engaging established and rising thought leaders in the rare sleep therapeutic area
Lead regional and national congress execution by organizing executive leadership engagement at key conferences, determining resource allocation, and deliberately engaging KOL/faculty
Insights Gathering:
Bring insights from thought leaders and sales teams to the brand team to inform strategy, resource utilization, messaging, and tactical execution
Identify marketplace trends, including barriers, to guide brand strategy and future opportunities
Help implement advisory boards, including planning, participant identification, and moderation
Collect KOL beliefs, develop HCP profiles, and gain competitive insights at regional and national congresses
Speaker Bureau Leadership:
Help identify, recruit, and manage speakers for the LUMRYZ speaker’s bureau
Provide guidance to speakers to ensure accurate, effective and compliant product and/or disease-state presentations
Coach speakers as needed regarding content and communication skills through direct observation and feedback
Product Brand Champion:
Lead cross-functional collaboration and drive brand across a matrixed commercial team to ensure strategic alignment and execution
Regularly engage with territory business managers to ensure strategic alignment and gain insights from resource utilization/messaging in field by joining conference calls, attending sales meetings, and, occasionally, conducting field rides
Minimum Education & Experience Requirements:
Bachelor’s degree
10+ years of professional pharma/medical device experience
Driver's license must be in good standing
Must be able to demonstrate or secure appropriate credentialing, as may be required by healthcare providers for physical access to their facilities
Preferred Skill and Knowledge Qualifications:
10+ years of pharma experience, including rare disease experience
3+ years of experience in product marketing and/or sales management
Ability to analyze data sets and think strategically to develop regional plans
Strong interpersonal and EQ skills for interactions with KOLs, speakers, and/or advisors in regional engagements and in group settings
Effective peer leadership history and desire to collaborate across multiple functions (sales, sales training, compliance, medical affairs, market insights, market access)
Ability to lead without authority across multiple functions within the commercial organization
Strong communication skills, both oral and written
Deep knowledge regarding the legal and regulatory environment regarding pharmaceutical promotion, industry guidelines, and experience partnering with compliance
Track record of high performance
Travel & Other Requirements:
This marketing position is field-based with variable working times depending upon brand and customer availability/needs requiring 60%-70% travel (including nights and weekends) on a consistent basis
An appropriate candidate must reside within the position’s territory geography
The annual base salary for this position ranges from $200k to $220k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
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