Marketing Manager

Franchise Incubators is a company that helps founders turn successful businesses into franchises. They are seeking a Marketing Manager to shape their brand presence, manage marketing operations, and advise portfolio brands on their marketing strategies.

Responsibilities:

• Own our marketing stack, starting with HubSpot, and keep our data clean and useful
• Build and run our email marketing in HubSpot: campaigns, sequences, and nurture workflows that move both paid and organic leads through the funnel
• Manage lifecycle stages, lead scoring, and segmentation, run retargeting to keep warm leads moving, and hand sales-ready leads to the development team
• Keep our content engine running across social, email, and blog, consistently and on schedule
• Manage our design process and our outside design partners, from brief to final delivery, so our brand and our portfolio brands look right and stay on message
• Write clear creative briefs and keep design projects on time and on budget
• Own our brand guidelines and asset library so design stays consistent across every brand
• Work with No Franchise Left Behind on ad budgets and lead generation strategy
• Test and improve landing pages and funnels so more traffic becomes leads, and report on the full funnel from cost per lead to pipeline
• Write the marketing playbooks and SOPs so what works becomes repeatable as we grow
• Own the Franchise Incubators brand and our messaging, and keep our story consistent everywhere we show up
• Own SEO and AEO for our website so the right founders find us and we generate organic leads
• Manage website projects and improvements, keeping the site current, on message, and built to convert
• Build our thought leadership and industry presence so more of the right people know who we are
• Lead marketing for our own launches, announcements, and events
• Advise the brands in our portfolio on marketing strategy and execution
• Own the StoryBrand process with them so every brand tells a clear story
• Guide each brand's website, SEO, and AEO so they grow organic leads too
• Help them plan and run campaigns, and produce the collateral they need, from one-pagers to candidate presentations
• Run marketing audits on brands we're considering, and work with leadership to pick the best ones

Requirements:

• 3 to 5 years of marketing experience across channels like content, social, and web
• Website experience, and the ability to manage website projects and improvements. You don't need to build sites from scratch, but you know how to run the work and get results
• Working knowledge of SEO and an understanding of AEO, with the ability to grow organic traffic and leads through good content and site structure
• Strong writing. You can turn a complicated offer into a clear story
• Hands-on HubSpot experience, including email workflows, sequences, and lifecycle marketing
• The ability to manage outside vendors and a design process, keeping the work on brand and on deadline
• A builder's instinct. You like an early-stage company where you write the playbook instead of running someone else's
• Ownership of outcomes. You move fast and don't need a plan handed to you to get going
• experience with the StoryBrand framework from Donald Miller, since you'll own that process for us and our portfolio brands