Marketing Campaign Manager

Intelliswift, an LTTS Company, is seeking an experienced Marketing Campaign Manager with a strong background in Account-Based Marketing (ABM) to develop and execute strategic marketing programs for high-priority enterprise accounts. This role partners closely with Sales teams to create personalized campaigns that drive pipeline growth, account engagement, and revenue outcomes.

Responsibilities:

• Partner with Account Executives to develop and execute account-based marketing strategies and plans
• Build and manage one-to-one and one-to-few marketing campaigns across multiple channels including email, webinars, paid media, social, and outbound programs
• Analyze target accounts, perform account segmentation, and identify growth opportunities
• Collaborate with internal stakeholders, agencies, and partner marketing teams to develop campaign assets and GTM initiatives
• Utilize AI tools to improve audience targeting, content creation, campaign personalization, and performance insights
• Track campaign effectiveness, monitor KPIs, and provide actionable recommendations to stakeholders
• Ensure alignment between marketing, sales, and business development teams to maximize pipeline generation and account engagement

Requirements:

• Strong experience in B2B SaaS Marketing, Account-Based Marketing (ABM), Field Marketing, Demand Generation, or Growth Marketing
• Experience partnering directly with enterprise Sales teams to drive pipeline and revenue growth
• Expertise in account segmentation, account planning, and strategic marketing execution
• Experience using AI-powered tools to improve marketing efficiency and campaign outcomes
• Strong analytical, communication, and project management skills
• Bachelor's degree in marketing, Communications, Business, or a related field
• Salesforce CRM
• LinkedIn Sales Navigator
• PathFactory
• Tableau
• 6Sense
• Demandbase
• Digital Campaign Management platforms
• Content development and marketing copywriting experience