Event Marketing Manager

Momentive Software provides cloud-based software and services that help purpose-driven nonprofits and associations simplify operations, engage communities, and grow revenue. The Event Marketing Manager will plan and execute strategic trade shows, customer events, executive programs, and industry conferences while managing logistics, budgets, cross-functional collaboration, and performance measurement to generate pipeline and strengthen customer relationships.

Responsibilities:

• Develop and execute an event marketing strategy aligned with business priorities and revenue goals
• Evaluate industry events, sponsorships, and speaking opportunities to recommend participation based on strategic value and expected ROI
• Build and manage the annual event calendar in partnership with cross-functional stakeholders
• Establish event objectives, KPIs, and success metrics that align with marketing and sales goals
• Continuously optimize the event portfolio through data, insights, and post-event analysis
• Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences
• Manage all event logistics, including contracts, vendors, venues, exhibits, travel, shipping, and onsite operations
• Ensure events are delivered on time, within budget, and in alignment with Momentive's brand standards
• Prepare internal participants with communications, logistics, messaging, and expectations to ensure successful event execution
• Support additional corporate events and strategic initiatives as needed
• Partner closely with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders throughout the event lifecycle
• Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up
• Build and maintain strong relationships with vendors, agencies, and strategic partners
• Foster knowledge sharing and continuous improvement across internal teams
• Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI
• Deliver post-event reports with recommendations for future improvements
• Manage event budgets, forecasts, contracts, purchase orders, and expenses in compliance with company policies
• Identify opportunities to improve processes, increase efficiency, and scale the event program

Requirements:

• • 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing
• • Experience planning and executing trade shows, conferences, customer events, or similar marketing programs
• • Proven ability to manage multiple projects simultaneously while meeting deadlines and budget expectations
• • Experience with CRM platforms such as Salesforce
• • Familiarity with project management tools such as Asana or similar platforms
• • Experience with event management software and marketing technology platforms
• • Strong Microsoft Office skills, including Excel and PowerPoint
• • Strong business acumen with an understanding of how events contribute to marketing and revenue objectives
• • Strategic thinker with excellent project management and organizational skills
• • Ability to analyze data and use insights to improve marketing performance
• • Exceptional written, verbal, and presentation skills
• • Proven ability to influence and collaborate across cross-functional teams
• • Strong negotiation and vendor management skills
• • Resourceful, proactive, and adaptable in a fast-paced environment
• • High attention to detail with a commitment to delivering exceptional experiences
• • Self-starter who takes ownership and drives projects to completion
• • Ability to travel up to 50% based on business and event needs
• • Ability to occasionally lift or move materials weighing up to 20 pounds
• • Ability to stand for extended periods during event setup, exhibit hours, and teardown
• • Ability to occasionally bend, kneel, push, pull, and move event equipment as needed
• • Experience marketing to associations, nonprofits, or SaaS organizations
• • Experience supporting executive-level customer events
• • Familiarity with account-based marketing (ABM) or integrated campaign execution
• • Bachelor's degree preferred