Sales Development Representative

ATS Corporation is an industry-leading automation solutions provider, focusing on sophisticated manufacturing automation systems. The Sales Development Representative (SDR) role is crucial for executing inbound and outbound marketing strategies to enhance market presence and establish new business relationships in the food processing and automation sectors.

Responsibilities:

• Execute compelling outreach campaigns to increase awareness of PFT products through cold and warm outreach using current and effective methods of: Proactive cold-calling campaigns, Targeted email marketing, Social media outreach, promotions, targeted advertising, Content creation and distribution
• Qualify, and nurture potential leads through the sales funnel for a streamlined transition to our sales teams
• Stay abreast of industry trends, customer insights, and competitor tactics, adapting strategies accordingly
• Work in tandem with PFT sales, marketing, and product teams to execute campaigns and refine outbound strategies based on feedback and insights gathered during outreach activities
• Execute trade show-related communications from pre-event outreach to post-event follow-ups
• Log, manage, and update lead and prospect information within the company's CRM system(s) to ensure seamless communication and follow-up
• Monitor, analyze, and report on essential KPIs, adjusting campaigns as needed to realize sales and revenue targets
• Collaborate with the marketing team to develop compelling outbound sales materials, such as one-pagers, brochures, and pitch decks tailored to the target audience

Requirements:

• Strong understanding of lead generation and qualification processes
• Analytical mindset with the ability to interpret performance metrics and translate them into actionable strategies
• Proficiency in CRM campaign management, email marketing software, and analytics platforms
• Stellar communication, persuasion, and networking skills
• Demonstrable track record in exceeding outbound sales and performance metrics
• Results-driven, proactive, and innovative mindset
• Bachelor's degree a plus
• Experience in SDM or SDR-related sales, marketing, and promotion activities within B2B technology, or ideally industrial automation, or food and beverage sectors