Email Marketing & Growth Specialist

NextGen Coding Company is one of the fastest-growing SaaS companies in the tax and financial technology space. They are seeking a highly analytical Growth Marketing Specialist with expertise in email marketing and lifecycle marketing to optimize customer acquisition through effective email campaigns and continuous data-driven improvements.

Responsibilities:

• Own and optimize high-volume email marketing campaigns
• Write compelling, conversion-focused email copy
• Build and manage multi-step email nurture and lifecycle campaigns
• Create onboarding, activation, retention, and win-back email sequences
• Design and execute A/B tests across:
• Subject lines
• Preview text
• Email copy
• Calls-to-action
• Send times
• Landing pages
• Audience segmentation
• Analyze campaign performance and continuously improve results
• Improve inbox placement, sender reputation, and email deliverability
• Segment audiences to maximize engagement and conversions
• Build dashboards and monitor marketing performance using Looker
• Manage marketing automation and reporting within HubSpot
• Collaborate with product, engineering, sales, and leadership teams on growth initiatives
• Optimize the customer journey from first touch through conversion
• Recommend new growth opportunities based on campaign performance and customer behavior

Requirements:

• 5+ years of experience in email marketing, lifecycle marketing, growth marketing, or demand generation
• Experience managing high-volume outbound email campaigns
• Strong email copywriting skills with a focus on conversion optimization
• Experience building automated lifecycle and nurture campaigns
• Deep understanding of A/B testing methodology
• Strong analytical and reporting skills
• Hands-on experience with HubSpot Marketing Hub and CRM
• Hands-on experience with Looker or Looker Studio
• Experience marketing software within the legal, compliance, tax, financial services, or other regulated industries
• Experience interpreting marketing data and making data-driven decisions
• Excellent written communication skills
• Ability to work independently with minimal supervision
• Comfortable working in a fast-paced startup environment
• Experience with one or more of the following: Apollo.io, ZoomInfo, Google Analytics (GA4), Google Tag Manager, Ahrefs, SEMrush, Google Search Console, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads
• Experience marketing to accountants, tax professionals, attorneys, compliance teams, or enterprise B2B buyers is highly preferred