Marketing Manager

Newfire Global Partners is a leading technology firm specializing in transformative software solutions. They are looking for a Marketing Manager to oversee the marketing team's creative and content output, ensuring high-quality deliverables while driving lead generation and thought leadership initiatives.

Responsibilities:

• Campaign Oversight: Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution
• Demand Generation Support: Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations
• Thought Leadership: Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets
• Social Media Strategy: Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning
• Cross-Team Communication: Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned
• Quality Control: Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval
• Performance Monitoring: Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time

Requirements:

• 4–6 years of B2B marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment
• A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline
• Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals
• Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact
• Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis
• Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand
• Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business
• Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources
• Strong project management skills with the ability to manage timelines and communicate proactively across teams
• Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum
• Experience marketing within the healthcare, health tech or enterprise software industries
• Familiarity with account-based marketing (ABM) programs targeting enterprise buyers
• Experience supporting sales enablement efforts
• Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo