Senior Marketing Manager

BX Studio is hiring a Senior Marketing Manager to build a repeatable top-of-funnel marketing system as the company moves upmarket. The role owns demand generation planning, marketing operations and measurement, events and partnerships, brand and content marketing, and cross-functional execution.

Responsibilities:

• Build and run a practical marketing plan that grows awareness, engagement, qualified demand, and pipeline among enterprise and growth-stage buyers
• Develop a sustained upmarket presence so BX Studio shows up consistently in the channels, conversations, and communities that influence buying decisions
• Translate company growth goals into quarterly priorities, campaigns, budgets, targets, owners, and reporting
• Partner closely with the CEO and commercial team to strengthen founder-led sales with a scalable marketing motion
• Create clear lifecycle definitions, including meaningful MQL and SQL criteria agreed with sales and connected to buyer fit, intent, and budget
• Make the CRM the source of truth for campaigns, events, leads, source data, follow-up, and pipeline contribution
• Build dashboards and reporting that show what is working, what is not, and where BX Studio should invest next
• Improve attribution, campaign tracking, lead routing, follow-up workflows, documentation, and SOPs
• Own the strategy and execution for hosted dinners, curated gatherings, webinars, conferences, sponsorships, and other relationship-led programs
• Set an objective, target audience, budget, lead goal, activation plan, and follow-up plan for every event BX Studio hosts, sponsors, or attends
• Evaluate event performance through attendance quality, engagement, qualified conversations, pipeline influence, and return on spend
• Help BX Studio cultivate relationships with founders, operators, private equity and venture capital communities, partners, and other trusted referral sources
• Turn BX Studio's expertise, client outcomes, and point of view into campaigns and content that build credibility with senior buyers
• Own the integrated marketing calendar across case studies, thought leadership, email, social, webinars, events, customer stories, paid media, and organic programs
• Shape briefs, write or edit high-value copy when needed, and maintain a strong standard for message, voice, and visual storytelling
• Use client relationships and completed work to support case studies, advocacy, referrals, and customer marketing programs
• Coordinate senior leaders, subject-matter experts, project managers, content, organic growth, paid media, design, and external partners around one plan
• Manage up effectively, create clarity from incomplete inputs, and keep decisions and deliverables moving without waiting for step-by-step direction
• Use AI tools confidently to accelerate research, planning, repurposing, analysis, and production while keeping human judgment and quality control in the loop

Requirements:

• Significant B2B marketing experience, including ownership of multi-channel programs that contributed to qualified demand and pipeline
• A track record of building or materially improving a marketing operating system, not only executing tasks within an established one
• Strong marketing operations skills across CRM governance, lifecycle stages, MQL and SQL definitions, attribution, dashboards, campaign tracking, and lead follow-up
• Real ownership of in-person and virtual events, from audience strategy and budgeting through sponsorship, promotion, lead capture, follow-up, and performance measurement
• Experience marketing a high-consideration service or solution through credibility, expertise, relationships, and a longer sales cycle
• Strong brand and content judgment, with the ability to turn complex expertise into clear, persuasive stories across channels
• Confidence working directly with founders and executives, managing competing priorities, and influencing without excessive process or hierarchy
• A proactive operating style: identifying gaps, recommending the path, establishing the workflow, and driving it through completion
• Practical fluency with AI-assisted marketing workflows and the judgment to protect accuracy, originality, and quality
• You should be comfortable working across CRM and marketing automation platforms, analytics and reporting tools, project-management and documentation systems, email and social platforms, event tools, and modern AI tools