Digital Marketing Manager

Zonar Systems is looking for a Digital Marketing Manager to own website performance, SEO outcomes, and conversion rates across Zonar.com. This role blends hands-on CMS execution with strategic ownership, managing the digital backlog and driving SEO and development agency relationships.

Responsibilities:

• Own total website traffic, SEO performance, conversion rate, and priority-page performance
• Manage day-to-day updates and governance for Zonar.com and related digital properties
• Build, update, and maintain website pages, landing pages, thank-you pages, CTAs, metadata, and digital content in HubSpot CMS
• Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals
• Improve organic visibility, traffic quality, priority keyword performance, and high-value website paths
• Maintain website structure, navigation, URL hygiene, redirects, and page quality
• Publish and maintain blogs, case studies, white papers, PDFs, resource-center assets, and campaign content
• Partner with Demand Generation on landing page performance and campaign conversion paths
• Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture
• QA website updates, campaign pages, mobile experiences, forms, and core user journeys
• Monitor website performance, SEO progress, conversion trends, and key digital issues
• Maintain a prioritized website backlog and communicate status to stakeholders

Requirements:

• Strong CMS and web production experience, preferably with HubSpot CMS
• Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization
• Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals
• Familiarity with GA4, HubSpot reporting, and campaign performance measurement
• Experience coordinating with SEO, development, or digital agency partners
• Detail-oriented QA mindset with strong project management habits
• Comfortable working across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing
• High level of English proficiency — all communication and work product will need to be in English