Community Manager, Product Marketing [SK-11425]

Skill is a company that connects top talent with leading brands, and they are seeking a Community Manager to join their Global Organic Social team. This role focuses on managing product-focused community engagement across social channels, collaborating with various teams to enhance product narratives and community insights.

Responsibilities:

• Own Product Community Engagement: Manage day-to-day product-focused engagement across X and Reddit, with expanding responsibility into Instagram and TikTok as the team grows
• Monitor & Analyze Conversations: Track user praise, confusion, feature requests, criticism, and cultural moments related to the company's products and experiences
• Represent the Brand Thoughtfully: Engage on behalf of the brand using strong editorial judgment, determining when the brand should participate, when to simply acknowledge conversations, and when issues should be escalated
• Build Scalable Engagement Systems: Create and maintain product watchlists, engagement logs, and response banks containing approved messaging for recurring questions, product explanations, and sensitive topics
• Support Editorial Strategy: Feed recurring themes, customer language, questions, and insights back into the content calendar to inspire explainers, social content, Reddit programming, and product storytelling
• Partner Cross-Functionally: Work closely with Product, Marketing, Social Strategy, PR/Communications, Legal, Customer Support, and Social Listening teams to ensure consistent messaging and appropriate escalation paths
• Support Reddit Programming: Help coordinate weekly product updates, feature discussions, AMA sessions, and community-driven programming alongside internal partners
• Leverage Social Listening: Combine qualitative community insights with quantitative sentiment data to identify trends, risks, and opportunities
• Establish Best Practices: Document examples of effective community engagement, review engagement quality regularly, and continuously improve workflows, standards, and response strategies

Requirements:

• 5+ years of experience in community management, social engagement, editorial social media, or a related role supporting consumer technology, entertainment, or media brands
• Deep experience managing brand engagement across X, Reddit, Instagram, and TikTok, with a strong understanding of platform culture and community behavior
• Able to make thoughtful, real-time decisions about when the brand should engage, what tone to use, and when conversations require escalation
• Passionate about understanding products, user behavior, and translating community conversations into meaningful content opportunities
• Comfortable identifying trends, recurring themes, audience sentiment, and actionable insights from ongoing social conversations
• Proven ability to develop scalable systems such as response libraries, watchlists, editorial guidelines, and engagement workflows that improve consistency
• Experience partnering with Product, Marketing, Communications, Legal, Customer Support, and other stakeholders while balancing independent decision-making with appropriate escalation
• Able to write in a conversational, authentic brand voice that feels human, credible, and culturally aware without sounding overly corporate or performative
• Comfortable navigating ambiguity, assessing reputational risk, and exercising discretion during fast-moving conversations
• Experience supporting consumer technology products or SaaS platforms with strong product marketing partnerships
• Background in entertainment, music, streaming, or creator-focused brands
• Experience developing editorial guidelines, brand voice documentation, or response frameworks
• Familiarity with social listening platforms and sentiment analysis tools
• Consumer product marketing experience
• Strong understanding of online culture, emerging social trends, and what authentic brand engagement looks like in today's social landscape