WHO WE ARE

KNAPP brings new technology to warehouse automation.

The KNAPP Group is a global provider of intelligent automation solutions for intralogistics and manufacturing, specializing in the sectors healthcare, fashion/apparel, general retail, food retail, industry and service. We live and breathe automation. We, more than 8,000 employees of the KNAPP Group across over 60 locations worldwide, shaping the future-oriented intralogistics industry, are dedicated to making complexity simple.

One of KNAPP’s primary goals is to use continuous innovation to drive warehouse automation forward, always with the specific needs of the customers in mind. KNAPP Group’s unrelenting development activity is evident in everything from automated order picking systems and continuing refinement of container handling technology to its state-of-the-art, industry leading software solutions.

WHAT YOU GET TO DO

The Content Manager develops, maintains and governs KNAPP US & Canadian messaging, copy, written assets and editorial standards. This role owns all value propositions, product descriptions, blogs, white papers, and social content while ensuring messaging consistency across the full marketing team. The Content Manager partners closely with the Marketing Manager, Digital Media Specialist and Event Manager to support campaigns, events, product storytelling and external communications. The role ensures all content is accurate, technically grounded, on‑brand and aligned with KNAPP’s global messaging framework.

Essential Functions & Responsibilities:

To perform this job successfully, the individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Own the development, governance and approval of all master messaging documents, including corporate, KUS-level and BU-specific content
Create, revise and maintain product descriptions, value propositions, boilerplates and marketing messaging.
Complete writing requests including blogs, social media copy, campaign assets, ad copy and internal messaging support
Partner with the Marketing Manager to align messaging across campaigns, case studies, PR items and advertising initiatives
Collaborate with the Digital Media Specialist to publish blogs and maintain independent posting workflows for website content
Work with the Event Manager to deliver event messaging, booth content, promotional copy and tradeshow-related written assets.
Produce high-quality long-form assets such as case studies, white papers and application stories in partnership with BD and customer teams
Maintain editorial standards, tone of voice and content accuracy across all marketing outputs
Support PR and media efforts with draft quotes, press release content and background materials
Monitor social content performance, blog engagement and messaging effectiveness to inform content strategy.

WHAT YOU HAVE

Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred.
5-7 years of experience in B2B content marketing, technical writing, or editorial leadership; experience in supply chain, logistics, automation, or industrial technology environments helpful.
Demonstrated ability to translate complex technical concepts, systems, and processes into clear, accurate, and compelling customer-facing messaging.
Experience developing and maintaining value propositions, product descriptions, messaging frameworks, and editorial standards across multiple audiences and channels.
Hands-on experience producing and managing a range of content formats including blogs, campaign copy, event messaging, and internal communications.
Experience optimizing marketing copy for traditional SEO and a student of generative AI search environments, including keyword intent alignment.
Ability to work cross-functionally with marketing, sales, events, BD, and digital teams to align messaging with campaigns, events, and product launches.
Strong attention to detail with a high standard for accuracy, consistency, and version control across all published content.
Ability to manage a high-volume workload, maintain editorial calendars, and meet deadlines in a fast-paced, matrixed environment.

Core Competencies:

Relationship Building: Creating and maintaining positive, productive connections.
- Initiates contact with new stakeholders.
- Maintains regular communication with key contacts.
- Builds trust through consistent actions.

Critical Thinking: Evaluating information to make judgments and decisions by questioning assumptions, assessing credibility, and weighing evidence.
- Asks probing questions to understand root causes.
- Use data and evidence to support conclusions.
- Identifies inconsistencies or gaps in information.

Initiative: Taking proactive steps without being prompted.
- Identifies and acts on opportunities for improvement.
- Volunteers for new tasks or responsibilities.
- Solves minor issues before they escalate.

Innovation: Generating new ideas or improving existing processes.
- Proposes creative solutions to problems.
- Experiments with new methods or tools.
- Challenges the status quo constructively.

Working Conditions & Environment:

Overtime if required by work.
Occasional travel required.
Professional office etiquette required at all times.
Physical requirements: sitting for long periods of time, standing, walking, climbing ladders, speaking, visual acuity, finger dexterity, listening, reaching at arm’s length, and lifting up to 50lbs.

WHAT YOU WILL GET

2 remote days per week
Half day Fridays
A beautiful new, state-of-the-art, office complex in Kennesaw, GA
Industry competitive compensation
Great benefits with better than average employer contributions, including health, dental, vision, life insurance, Flexible Spending Accounts, Short & Long Term Disability and more!
401k with a very generous employer match and no vesting!
Paid Vacation & Holidays
Profit Sharing
Paid Parental Leave
Subsidized Daycare
Tuition Reimbursement
Pet Insurance
Subsidized food delivery
Monthly celebrations
Quarterly employee events
Corporate Social Responsibility including recycling, sustainability and volunteering

KNAPP is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran, disability status or any other basis protected by law.

Due to the safety-sensitive nature of this position, strict adherence to KNAPP’s drug-free workplace policy is required. All candidates will be subject to drug-screening in accordance with the policy and will be expected to remain drug-free during their employment. There will be no exception if recreational or medical use of marijuana is permitted in the location of employment and/or residence or if use of marijuana is only during “off-hours.”

Content Manager

Key skills

About this role