Field Marketing Manager

Jensen Hughes is a leader in fire protection engineering, known for its commitment to safety and security. They are seeking a Field Marketing Manager to develop and execute integrated marketing campaigns, support business development efforts, and collaborate with internal teams to enhance marketing strategies.

Responsibilities:

• Maintain a strong understanding of Jensen Hughes services, clients and positioning as well as geographies among different business units/locales incorporating into plans and tactics
• Collaborate with subject matter experts, regional operations, service line, and business development leaders to learn, understand, identify and prioritize regional/service line-focused marketing needs with input and direction from your manager
• Embrace and promote regional and service lines vision, goals and strategies and translate them into action plans
• Collaborate and support other field marketers on projects that cross regions and service lines. Be willing to act as an extension of the rest of the team when help is needed. A rollup your sleeves, get it done attitude is essential
• Help develop, facilitate, and execute marketing tactics at the regional/ service level. Support broader campaigns. Tactics may include, but are not limited to, marketing communications campaigns, thought-leadership initiatives and tactics (i.e., blogs, webinars, podcasts, case studies, whitepapers), social media, email, speaking opportunities, events/conferences support
• Adapt to different geographies and corporate cultural differences among different business units and locales and incorporate that knowledge into plans and tactics
• Contribute a culture of open communication and collaboration that embraces information sharing, actively seeks input from all team members, and genuinely values a range of viewpoints
• Collaborate with graphic designers, digital marketing managers and internal communications colleagues to develop materials and tools that support service line and regional efforts
• Be involved in the development and implementation of an annual marketing plan that supports region/service line growth needs and opportunities
• Support business development efforts by contributing to the expansion of existing materials, helping to grow a repository that celebrates and promotes achievements including thought leadership and project profiles while maintaining brand standards
• Leverage data analytics, conversion, and ROI reporting to inform insights that lead to marketing optimizations
• Leverage internal workflow tools to manage and report workload

Requirements:

• Bachelor's degree (B.S.) from a four-year college or university. Business, Marketing or related field of study is preferred
• 3-5 or more years of B2B related marketing or business development experience in Architecture, Engineering, and Construction, (AEC), or related industries such as Power, Nuclear, Security, or Manufacturing
• Equivalent combination of education and experience
• Minimum of 3-years' experience in marketing, campaign management, conference/trade show support
• Demonstrated ability to work collaboratively with a diverse team of professionals and build credibility within a network environment to effectively balance business and functional priorities for win-win results
• Ability to offer fresh, innovative, “out-of-the-box” ideas to augment marketing strategy
• Exceptional attention to detail, quality control review, copywriting, grammatical and proofreading skills
• High-energy, self-starter with outstanding project management and organizational skills who thinks strategically and systemically to develop effective strategies and implement plans
• Be highly articulate with a clear and analytical approach to problem-solving and good decision-making abilities
• Ability to be client-focused, both internal and external, work in a fast-paced environment, prioritize high workload and meet tight timelines
• Strong understanding of brand elements and guidelines
• Demonstrated experience with creating and managing content for social media platforms, including writing social media posts for business (LinkedIn, YouTube)
• Proficient in Microsoft Office/365 (i.e., Word, Excel, PowerPoint, Copilot), social media platforms (i.e., LinkedIn) and virtual meeting platforms (i.e., MS Teams)
• Occasional flexibility to work extended hours to accommodate deliverables may be required
• Bachelor's degree in Marketing, Business, Communications or a related technical field
• Prior experience with architecture, engineering or construction (AEC) or related professional service firm strongly preferred
• Experience with Adobe InDesign, Adobe Express, Email Marketing Platforms, Digital Asset Management Tools, Brandfolder is a plus
• Understanding of SEO best practices is a plus
• Technical writing, marketing copywriting experience, copy editing and public relations (experience with AP writing style preferred) is a plus