Partner Marketing Manager, Xe Platform

Xe.com is a company that provides a comprehensive range of currency services and products. They are seeking a Partner Marketing Manager to develop and execute marketing strategies for their Platform Partners, focusing on driving engagement and revenue through partnerships.

Responsibilities:

• Design and own a full Partner Engagement Plan that becomes the operating framework for the function, including:
• Partner segmentation: segment/tier our partner portfolio by partner type, activity status (active/new vs. dormant/signed-but-inactive), and by revenue/referral potential
• Engagement cadence: determine a recurring cadence by segment/tier prioritizing high potential partners
• Sales Enablement: develop a partner pack to give our partners what they need to successfully position Xe to their clients (pitch decks, demos, co-branded assets, etc.)
• Co-marketing calendar: develop a co-marketing calendar with high-value partners including webinars, case studies, white papers, conference presence in collaboration with Sales Directors in each region
• Equip partners' sales and implementation teams to position Xe accurately and confidently to their prospects and clients
• Build and maintain sales enablement materials: one-pagers, battlecards, competitive positioning, value proposition
• Build activation kits and onboarding marketing sequences for newly signed partners so they start promoting Xe quickly
• Identify and prioritize dormant, already-signed partners; build and run reactivation campaigns to convert them into active referral sources
• Ensure Xe is properly and consistently represented on partner websites, portals, and marketplaces
• Develop and execute joint marketing programs with key partners including case studies, white papers, joint webinars, co-branded collateral, or event sponsorship
• Secure and manage positioning/placement of Xe within partner marketing channels (partner sites, newsletters, partner-led events)
• Represent Xe in partner-hosted or joint industry events as needed
• Work closely with the Product Marketer to ensure partner-facing messaging stays aligned with core product positioning
• Coordinate with the Events/Ops Marketer on partner presence at conferences and shared marketing operations
• Partner with Sales to localize initiatives by region

Requirements:

• 5+ years in partner marketing, channel marketing, or alliance marketing — ideally at a B2B SaaS/fintech/payments company with an ISV, embedded, or platform partnership model
• Track record building sales enablement and co-marketing programs with technology or ecosystem partners
• Experience working with complex products or solutions targeting large enterprise customers
• Track record of problem-solving and building new programs
• Hands-on approach and a test and learn growth mindset, a self-starter that aims for continuous improvement
• Understanding of the software and fintech landscape including partner integration models (APIs, embedded solutions)
• Ability to work independently and collaboratively as part of a team
• Excellent communication skills are required
• Results-driven with strong attention to detail to track initiatives, projects, and deliverables
• Ethics and integrity; always operates with commitment to organizational vision, values, and goals
• Ideally located in Denver or Orange County