Senior Field Marketing Manager, East Coast, US

Drata is looking for a Senior Field Marketing Manager to build and execute regional field marketing programs that drive pipeline and revenue impact across their Commercial and Enterprise business. This role requires a results-oriented field marketer who can develop impactful programs and build strong relationships across various stakeholders.

Responsibilities:

• Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S
• Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets
• Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities
• Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market
• Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop
• Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success
• Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization
• Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness
• Bring clear recommendations to leadership on where to invest, what to test, and how to improve regional field performance over time

Requirements:

• 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing
• A track record of leading in-person and virtual programs that drive pipeline and revenue growth
• Experience building programs for executive and practitioner audiences
• Strong relationship-building skills and the ability to earn trust quickly across sales, marketing, vendors, and external partners
• Sound judgment on program mix, audience strategy, and where to invest time and budget for the greatest impact
• A creative mindset paired with strong execution, follow-through, and measurable results
• Comfort operating in a fast-paced environment where some processes are still being built or refined
• This role requires travel across the assigned region based on event cadence and business needs
• Excellent communication, organization, and project management skills
• Willingness to travel 25–35% for Drata and partner events, conferences, team offsites, and other in-person company engagements
• Experience in B2B SaaS, cybersecurity, compliance, or a related technology space