Sr. Product Planning Manager

Advanced Sterilization Products is seeking a Sr. Product Planning Manager who can shape the future of their Biomedical portfolio through innovation, market analysis, and strategic foresight. The role involves leading the innovation process, identifying market opportunities, and developing product strategies to meet customer needs.

Responsibilities:

• Lead deep market and competitive analysis to identify whitespace opportunities and growth vectors in core and adjacent markets
• Own process to synthesize discovery Voice of Customer (VoC), industry trends, and market insights into strategic opportunities to explore
• Qualify and prioritize ideas by sizing markets, product ideas, defining customer problems, and estimating levels of desirability, viability, and feasibility
• Champion a front-end innovation process, from concept ideation through business case validation
• Develop clear product visions, multi-year roadmaps, and portfolio strategies
• Define and prioritize high-impact problems worth solving, work with cross functional teams to test prototypes for product-market fit
• Build and present business cases including financial modeling and ROI justification
• Drive new product planning frameworks including segmentation and value proposition design based on customer outcomes
• Define successful product lines, setting features and requirements priorities that will achieve the expected customer and business outcomes
• Translate product vision and high-level product definitions to executable product requirements for development teams and portfolio product managers to execute
• Proactively engage portfolio product managers and commercial teams to manage the product lifecycle, converting insights to prioritized core product roadmaps
• Establish portfolio prioritization frameworks balancing growth roadmap ideas with core business needs

Requirements:

• MBA or equivalent strategic experience
• Bachelor's degree in business, Marketing, Engineering, or related field
• 5+ years of product management or market-focused experience in a B2B technical environment
• Demonstrated success in driving business growth via innovation, market-driven product planning, and innovation strategy
• Strong experience with qualitative and quantitative market research methodologies
• Proven ability to build business cases and influence investment decisions
• Excellent communication and presentation skills
• Experience in biomedical testing, healthcare technology, or radiation safety markets