Paid Media Strategist, iLawyer Marketing

EverService Holdings, LLC is a global provider of tech-enabled business solutions, and they are seeking a talented Paid Media Strategist to join their digital marketing team at iLawyer Marketing. The role involves strategizing, implementing, optimizing, and monitoring paid media campaigns to drive traffic, leads, and conversions for clients in the legal vertical.

Responsibilities:

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks
• Monitor the pacing of paid media campaigns to ensure no under or over delivery
• Report performance metrics to stakeholders, including strategy recommendations to improve performance
• Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Conduct keyword research and ad copy development to support campaign objectives
• Collaborate with team members to brainstorm and implement innovative campaign strategies
• Stay up-to-date with industry trends and best practices in paid media
• Support the Paid Media Director in day-to-day campaign management tasks
• Assist with ad hoc projects and additional job duties as assigned by management

Requirements:

• 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video, etc.) tailored to legal industry
• Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
• Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
• Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
• Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational abilities
• Ability to multitask and manage multiple projects simultaneously
• Team player with a positive attitude and willingness to learn and grow
• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred