Manager, Field & Channel Marketing - NAMER

Tines is an intelligent workflow platform company that applies AI, automation, and integrations to help organizations drive business results. The Manager, Field and Channel Marketing - NAMER will lead North American field marketers, own regional strategy, and drive sourced and influenced pipeline through field, event, and partner programs. The role also focuses on scaling channel marketing, managing budgets and metrics, and partnering with Sales and cross-functional marketing teams.

Responsibilities:

• Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work
• Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
• Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
• Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
• Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
• Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
• Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business
• Own regional budgets, forecasting, and vendor management
• Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
• Continuously evaluate and optimize field programs based on data and feedback

Requirements:

• 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
• 2+ years of people management experience leading and developing high-performing marketing teams
• Proven track record of driving measurable pipeline and revenue through field and event marketing
• Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners
• Strong experience partnering with Sales leadership and account teams
• Experience managing budgets and reporting on ROI and performance metrics
• Excellent project management, communication, and stakeholder management skills
• Data-driven mindset with the ability to translate performance metrics into action
• Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
• Excellent communication and presentation skills, with the ability to influence both internal and external audiences
• A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
• Experience in MarTech - especially marketing automation (Asana, Hubspot)
• Experience working in high-growth or scaling organizations
• Applicants for this opportunity must be authorized to work for any employer in the U.S
• Experience supporting Public Sector or regulated industries is a plus