Senior Digital Marketing Manager - Paid Social

Brandog Digital is a boutique paid media agency specializing in Performance Marketing for premium DTC brands. They are seeking a Senior Digital Marketing Manager to oversee paid social accounts, develop strategies, and mentor junior team members while driving sustainable growth through data-driven analytics.

Responsibilities:

• You evaluate accounts through blended CAC, contribution of paid to total revenue, new-vs-returning mix, and retention signals, and you make day-to-day decisions off real performance. Forecasts are a guide and the actual numbers drive your decision-making. You can explain why platform ROAS alone is a bad compass
• Develop and own full-funnel paid media strategies across Meta (plus potentially TikTok, Pinterest and other platforms as needed)
• Set monthly targets grounded in the client's actual CPA and funded budget, adjusting as reality comes in
• Hands-on platform execution: budget allocation, pacing, scaling and cutting based on performance and client KPIs
• Lead campaign setup, launch, ongoing optimization, and performance analysis across your pod
• Own client-facing performance reporting - translating data into clear, actionable insights and strategic recommendations
• Build and maintain advanced dashboards using Google Sheets, Supermetrics and similar tools
• Conduct regular account audits to identify growth and efficiency opportunities
• Establish and track KPIs, benchmarks, and forecasting models across accounts
• Translate the revenue goals into a plan for what the creative team needs to produce, and when
• Analyze creative performance and use data to inform iteration cycles and testing roadmaps
• Build and manage structured A/B testing frameworks across creative
• Serve as a primary point of contact for key client accounts, building trust through proactive communication and strategic guidance
• Lead client status calls and strategy presentations with a clear, confident perspective
• Deliver difficult news clearly and present paths to a solution
• Mentor and provide day-to-day guidance to Marketing Analysts and junior team members
• Collaborate with founders on agency operations, new business pitches, and process improvements

Requirements:

• Several years of hands-on paid media buying Meta (other platforms a plus) for DTC/E-commerce at meaningful spend, with accounts you can walk through in detail (what you did, why, and what happened)
• Proven track record of managing and scaling paid media budgets with measurable results
• Fluency in whole-business marketing math: blended CAC, paid contribution to overall revenue, new-vs-returning dynamics
• Client-facing maturity: you can carry a strategy call, deliver difficult news and build trust over time
• Self-directed: you take direction and apply it independently, and you surface problems early instead of sitting on them
• Strong command of analytics platforms and experience building data dashboards
• Exceptional written and verbal communication skills - able to present complex data clearly to non-technical stakeholders
• Experience managing multiple client accounts simultaneously with the ability to prioritize effectively under pressure
• Demonstrated ability to lead, mentor, and motivate junior team members
• Available across the full US business day; if US-based, must contract through your own business entity
• Familiarity with TikTok Ads, Pinterest Ads and other social platforms is a plus