Sales Development Manager

SundaySky is a pioneer in AI-powered video personalization, transforming how enterprise brands connect with their customers. The Sales Development Manager will drive outbound efforts and optimize inbound lead conversion, working closely with marketing and sales teams to generate pipeline and revenue growth.

Responsibilities:

• We’re seeking a Sales Development Manager (SDM) to drive our outbound efforts and optimize inbound lead conversion, driving pipeline and revenue growth
• As SDM, you'll own the outbound strategy and ensure effective conversion of inbound leads for our new business development function, working closely with heads of marketing, demand generation and revenue
• Reporting to the VP of Marketing, the role will start with 1 direct report (SDR) and the opportunity to work with new, AI-powered technologies to scale pipeline generation
• As “player-coach”, consistently reach your own individual monthly quota targets while managing a dedicated SDR to meet his or her goals (meetings held and opportunities created)
• Develop a high-performing SDR function to meet and exceed SundaySky’s pipeline generation targets
• Strive to deliver efficient, repeatable processes for lead / contact qualification and conversion
• Foster a results-oriented, collaborative culture that encourages creativity, accountability, and strong sales-and-marketing alignment
• Efficiently convert inbound leads into qualified, booked meetings that drive pipeline
• Develop and implement a structured lead management process, emphasizing timely follow-up and personalized outreach to maximize conversion rates
• Collaborate closely with marketing team leaders to align on lead qualification criteria, optimize handoffs, and lead nurturing strategies
• Prioritize thoughtful, outcome-based value messaging that positions SundaySky as a trusted solution for enterprise buyers
• Develop and execute overall outbound strategy, ensuring alignment with company goals, value messaging and revenue targets
• Partner with sales and marketing leaders to align on Account-Based Marketing (ABM) initiatives and optimize outreach efforts to high-value accounts
• Utilize best practices and creative tactics for outreach, using multi-channel prospecting and intent-based targeting
• Track success metrics, including prospecting activity, meetings held, meeting-to-opportunity ratios, and pipeline contribution
• Regularly analyze performance data to identify trends, opportunities for improvement, and areas to optimize outreach efforts
• Utilize Claude and other AI tools to drive efficiency across the entire SDR workflow

Requirements:

• 3+ years of proven experience in B2B SaaS sales, business development, or related roles
• Persistence with a drive to make the most of every lead and potential business opportunity
• Demonstrated experience in executing outbound and inbound programs that generate significant pipeline and revenue
• Strong understanding of sales and business development tactics to drive engagement and stand out from the clutter
• Experience with sales platforms like Salesforce, SalesLoft, LinkedIn Sales Navigator and other engagement and prospecting tools
• Strong analytical skills with the ability to leverage data to inform decisions, optimize strategies, and improve performance
• Ability to think strategically while executing tactically in a fast-paced, dynamic environment
• Self-motivated, organized, and adaptable, with a growth-oriented mindset
• Ideal candidates work in either the Eastern or Central Time regions of the U.S