Social Media Specialist, Influencer Marketing

Runway is a company focused on building AI to simulate the world through merging art and science. They are seeking a Social Media Specialist, Influencer Marketing to manage their paid influencer and affiliate programs, including scouting creators, negotiating contracts, and tracking program performance.

Responsibilities:

• Scout and identify creators, primarily on YouTube, relevant to Runway's paid influencer and affiliate programs
• Pitch creators on both programs: flat-fee paid briefs for influencers, and signup/performance-based deals for affiliates
• Own outreach, negotiation, contracts, and paperwork for each creator relationship, end-to-end
• Partner with outside agencies running outreach at scale to keep the creator pipeline full
• Stay immersed in YouTube and the broader AI/creative tools creator landscape, tracking trends and surfacing who's worth pursuing next
• Share what's resonating with creators and audiences with the creative team to help inform organic content direction
• Partner with the growth marketing team on attribution and reporting to track program performance and ROI
• Coordinate with the creative team on briefs given to paid influencers

Requirements:

• At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role
• An existing network of creator relationships, ideally with strength on YouTube
• Comfortable negotiating fees and contracts directly with creators
• Strong understanding of how content performs on YouTube specifically, plus a broader read on social and creator trends
• Highly organized, able to manage a high volume of relationships, deals, and paperwork at once
• Polished, confident, low-ego, and able to represent Runway well in creator conversations
• Interest in AI, creative tools, video, design, filmmaking, advertising, and the broader creator economy
• Experience running affiliate programs specifically, not just influencer marketing
• Experience working with influencers or outreach agencies
• Experience working at a creative, consumer, prosumer, AI, design, or technology company
• Familiarity with Runway and the broader AI creative ecosystem