Manager, Strategic Insights

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.


Why WestJet:

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.


Join us, this is where your career story takes off.


Role Overview:


As a Manager on WestJet's Strategic Insights Team, you will play a crucial role in understanding and improving the guest experience across WestJet. You will lead the day-to-day delivery of WestJet's Strategic Insights function by overseeing enterprise research, measurement and insight generation across guest, member, employee, brand and digital experience. This role ensures delivery of high-quality, actionable insights that inform strategic decisions while developing team capability.


Key Responsibilities:


• Lead a high-performing Strategic Insights team by setting priorities, managing workload, coaching team members and fostering a culture of collaboration, continuous improvement and evidence-based decision making.
• Oversee the delivery of enterprise research and listening programs, ensuring insight initiatives are executed with methodological rigor, on time, and aligned to business priorities.
• Translate complex quantitative and qualitative data into clear, actionable recommendations that influence strategic decisions and improve guest and employee experience.
• Partner with business leaders across the organization to identify insight needs, provide strategic consultation, and ensure research addresses key business challenges and opportunities.
• Drive continuous improvement of the Strategic Insights function by advancing research methodologies, standardizing best practices, leveraging technology and AI, and improving the efficiency and impact of insight delivery.

Qualifications & Experience:


Education

• Bachelor’s degree in business, Marketing, Psychology, Social Sciences, Statistics, Economics
• Master's degree is considered an asset.

Experience/Qualifications

• 7+ years leading market research, customer insights, employee insights or strategic analytics.
• 3+ years leading/mentor people
• Experience managing multiple research programs simultaneously.
• Executive presentation experience.
• Strong qualitative and quantitative research background.
• Experience with Medallia, Qualtrics or other CX insights platforms
• Strong analytical skills with proficiency in survey design, data analysis, and qualitative research methods.
• Experience with customer experience measurement.
• Experience with employee research is considered an asset.
• Airline or travel industry experience is considered an asset.


The benefits of being a WestJetter:


WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:


• A fun and friendly culture with colleagues who work together to win

• Travel privileges for you and your family, effective from your start date

• Savings and Benefit programs that are flexible to meet your specific needs


Think we’re a great fit? Apply now!


About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.


Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.


Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.


We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.


For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at talent@westjet.com.