Partner Marketing Manager

DNSFilter is a rapidly growing company dedicated to creating a safer internet for businesses and organizations worldwide. They are seeking a hands-on Partner Marketing Manager to build and run demand across their partner ecosystem, focusing on enablement, joint campaigns, and events. This role involves managing various aspects of partner marketing in a dynamic startup environment.

Responsibilities:

• Build partner training, enablement, and communications so partners are ready to go to market, co-sell, and integrate with us
• Create, own, and track partner demand generation programs from concept through pipeline — content, structure, process, and reporting
• Run joint and through-partner marketing end to end — field and industry events, webinars, content syndication, newsletters, and “campaign in a box” programs partners execute on our behalf
• Own our partner portal: align the program to it and keep it fueled with fresh content, assets, co-sell training, and demand gen offers
• Own each program’s budget, mechanics, and repeatability, and report results to marketing leadership and partner stakeholders
• Stand up and run a partner advisory board and an MSP council
• Stay in regular contact with your partners and bring new program ideas forward rather than waiting for direction
• Represent DNSFilter on site at partner and industry events, traveling ~30% of the year, and partner closely with Marketing and Sales teams

Requirements:

• 5+ years in partner or channel marketing within B2B SaaS, with a demand generation focus — running campaigns to, with, and through partners from concept through pipeline
• Hands-on experience with named partners across multiple categories — VARs, channel partners, MSPs, MSSPs, distributors, cloud, OEM, and/or technology alliance partners — with measurable results
• Hands-on experience with event marketing; field events, industry events, webinars, logistics, and deadlines
• Working knowledge of partner portals — how a program aligns to one, what is possible through it, and what it takes to keep it well managed
• Experience building partner programs and administering MDF and SPIFF programs
• Familiarity with a broad marketing skill set — content, social, enablement and training material, webinar assets, syndication, newsletters — with experience and comfort multitasking
• Proficiency with project management tools, HubSpot, and Salesforce, and AI tools
• Strong written and verbal communication, and the ability to influence partners without direct authority
• Start-up or scale-up experience: you can manage a lot at once and figure out your own path to a solution
• Ability to work hours overlapping with ET hours
• Must be eligible to work in the region of hire without sponsorship from an employer now and/or in the future
• Cybersecurity-specific Partner Marketing Experience
• Experience standing up partner advisory boards, partner councils, or partner award programs
• Experience running regionalized or partner-type-specialized marketing programs